Google+ is a fairly new feature from Google. It is essentially a social network, you create a profile and a page, other users can be added to “circles”. Users who are in the same circle receive information shared by each other. People may wonder why they should take the time to begin participating in a new social network when other well established entities such as Facebook and Twitter exist with such a large user base and amount of popularity. Google+ offers several advantages over other social networks.
The most appealing advantage is that it is run by Google with is the world’s largest search engine, so there are some Google search placement advantages associated with businesses participating in Google+. Google+ has over 90 million users, but comparatively Facebook has over 1 billion users each month so at this point Google+ should not be thought to replace Facebook anytime soon. However, 60% of Google+ users log on daily but no statistics are easily available regarding how frequently Facebook users log-in. 80% of Google+ user engage in some activity at least once a week. To put this figure in perspective only 50% of Twitter’s users log in daily. This indicates that most Google+ users are obviously more active and engaged than the users of other social networks.
In Google+ a business can let people in their circles know about their brand and also use it to provide customer service. Businesses with Google+ profiles tend to have their site indexed by Google’s search engine very quickly. Links can be shared in circles and users can “+1” the link (or anything else you share). +1 links may rank higher in Google’s search engine as a result of the “+1”.
The best reason to become involved in Google+ is for the fact that Google is the top search engine by a large margin with no signs of decline. Orienting your business in Google+ will help to establish its recognition by Google which will increase your site’s search engine placement as a result.
Google plus has an edge over twitter, and facebook regarding specialized topics such as photography, etc.
There is a reaction to think that because everyone is on facebook that naturally that is the best outlet for marketing your business. While it is true that due to facebook’s huge user population that it should be used as a format for promotion, it is also possible to become lost in a sea of other businesses who are all attempting to do the same thing. Although Google Plus is comparatively new it is a nice balance of a significant amount of users without having too many people fighting for attention, likes, and popularity.
Google Plus also has an advantage over Facebook or Twitter in that people congregate online into “Communities” that share a common interest or passion. Google Plus has communities organized to discuss, share, and enjoy particular interests. If you have a passion for politics then you can join a community of users who share the same political interests as yourself. Perhaps you own a political blog and news website, you can join a community on Google Plus that is interested in the same issues you are. By contributing to the community you will draw attention to your site or blog. This same concept can be applied to any business that you may run. Google Plus is particularly better suited to this type of interaction because this is the reason that people participate in Google Plus.
While many businesses attempt promotion on Facebook realistically Facebook’s primary use is for people who personally know each other to keep in touch and up-to-date on each other’s recent activity in their personal lives. Because Facebook’s user population is so large businesses tend to feel obligated to participate but it is extremely difficult to gain any sort of traction through Facebook promotions. In most cases such promotions are only going out to friends and family and don’t have a great chance of helping to generate a significant amount of business.
Although businesses try to develop some sort of presence on Twitter its most popular use is to provide real-time updates of current events. For example, “Just had lunch at P.F. Chang’s . . . so good!”, “There was a bank robbery by my house!”, or “Wow, the Lakers are getting killed by the Heat!” People don’t typically pay much attention to self-promoting style’s of “tweets”. They aren’t interesting to people on Twitter who are just looking to read fun status-updates.
Google Plus sits in a very nice niche that is missing from Facebook. Unlike Facebook, Google+ users are actually interested in interacting with people they don’t know personally but do happen to share their interests. As opposed to Twitter, Google+ users are looking for a more involved interaction rather than a quick conversation about nothing in particular. If you are a professional photographer then you can join a community of other photographers or photography interested people. In this instance, the people in the community will be genuinely interested in what you do. Interacting like this is not a shot in the dark like it can be on Facebook or Twitter.
There are a huge amount of other benefits that come from having a Google+ profile. Once you you have your Google Plus account arranged the profile picture associated with your account will appear next to your website in search results, this helps your site stand-out in search pages. Another interesting feature is that when a person is in one of your circles on Google+ when they use Google’s search engine your site’s ranking will increase in their results because of your shared connection.
We don’t need to tell you how important it is to rank highly and be in good standing with Google and all of its various features and areas. Organizing your businesses online presence with Google has a tremendously positive effect. We encourage you to contact us so that we can show how easy and affordable it is to have our company adress these issues for you.