Articles tagged "facebook"

Learn What the Experts Know in Internet Marketing

by Administrator

January 23rd, 2012

Stand Out in the Crowd!

Trade Secrets Revealed! Learn What the Experts Know in Internet Marketing for Free! Smart Internet Marketing = Big Return on Investment!

When internet marketing is concerned, the biggest investment can be the time spent in research to determine how to launch and maintain a success campaign. There is a lot of information regarding internet marketing that can be confusing, and overwhelming.  Questions like, what is SEO? What is the difference between organic SEO and pay per click? Why is social media important? What are back links and why are they important? What is the difference between a dynamic site and static site? Do I own my own URL? What is web hosting? How do get the most out of video on my site? Do I need e-commerce? How do I launch an e-mail marketing campaign? What is the best way to capture customers? The list goes on and on and many throw their hands up in the air and give up.

The Final Code helps make internet marketing and production simple with concise and easy to understand steps that anyone can assimilate and put into action to create a steady stream of new customers.

The problem is if a business gives up on internet marketing or don’t market effectively, “in the know” competition will gladly take the lion share of online customers. The bottom line is internet marketing is hot and it’s only getting hotter. Those with the knowledge and know how will win and their business will grow and thrive while there competitors are left in financial despair.

Be “In The Know.” The Final Code is a local internet marketing and production firm that is dedicated to help local small businesses “crack the code” to the sometimes intimidating world of internet marketing. Local small business owners will now have the opportunity to attend FREE classes on how to effectively market on the web in a cost effective, easy manner.

“Our goal is to help local businesses tap into the incredible business generating world of internet marketing”, says Dave Williams, Marketing Director for The Final Code. “We have found that many small businesses have not launched a success internet marketing campaign simply because they didn’t fully understand how to do so or they were intimidated by the cost. We are focused on creating an avenue in which any business, even with the smallest of advertising budgets, can launch a powerful web presence. Let’s face it. Many customers are passing by local businesses because today’s customer searches for goods and services online. If a potential customer can’t find a business online they will bring their dollars to a business that does.”

The fact is not enough nowadays to simply create a website. It is essential that a website is properly promoted through search engines like Google, Bing, You Tube, Yahoo, and through Social Media avenues like Facebook, My Space and Twitter.  In addition there are many other effective and affordable methods of internet marketing.

The Final Code desires to share trade secrets with local businesses so they can effectively compete in today’s fast moving internet market place.

That is why The Final Code is now offering free classes in downtown Ventura for local businesses. Topics in the classes range from Internet Marketing 101, where small business owners can learn the basic workings of internet marketing, to Search Engine Optimization, Blogging and Social Media marketing which provides the attendees valuable insights in creating new customers online.

Space is limited to these free classes. Contact The Final Code at 805-243-8321 for more info and to reserve your spot today!

2011 Was a Big Year For Social Media

by Agent Zero

January 20th, 2012

2011 Was a Big Year For Social Media

The "Big Three," Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. Social media is not just a fad. Instead, it's become clear social media is here to stay. It has fundamentally changed the way we do business and the way we document our everyday lives. One in every nine people on Earth are on Facebook and people spend over 700 billion minutes a month sharing photos and status updates.

Despite its name, social media success has nothing at all to do with media; it’s all about the community within which you do your business. Social media works because people realize that they trust each other more than they do the companies that try to sell you products.

 The key to exploiting this new reality is to continuously listen to and evaluate what people feel, think and say about your company, and respond to these perceptions appropriately.

 With all the tools available online, you can jump in and start measuring virtually everything about your social media activities.

These measurements are popular and normally easy to understand, but by themselves don’t lead to useful strategic action and so may not be worth much. For example, marketers may be tempted to focus on measuring the so-called “three Fs” (friends, fans and followers).

But, knowing these figures provide little help in determining how effective a social media campaign is. Following are five useful measurements that will help you assess your social media marketing performance.

 

  • Conversational Exchange is the number of replies or comments to each post. This is a key metric that reveals engagement and interaction, the pillars of social networking. By tracking responses to your tweets, posts and status updates you’ll be able to get a better view of which topics resonate with your audiences and which approach is most effective in engaging them. You can then adjust your posts to get maximum interaction.

 

  • Reach is the size of the network directly accessed by your posts. This is your primary audience, consisting of people who directly interact with your brand or take on the call to action. Earlier I mentioned that you shouldn’t focus solely on vanity metrics, and network size is one of these. But, when combined with other measurement points, these particular vanity metrics can be extremely useful. Reach, for example, when combined with conversational exchange allows you to prepare a launch pad for taking your campaigns viral. The larger your reach, the greater the potential for conversational exchanges to snowball into a huge groundswell.

 

  • Content Amplification is the number of shares for each post. This measure takes advantage of the fact that each node on your network is itself the start of another network, and your posts and updates gain momentum by being shared outside your immediate network. On Twitter this takes the form of retweets.

 

  • Sentiment is the feelings expressed by others toward your post or update. In reality sentiment is much harder to gauge and is not easily evident in social media. But by using tools such as Isis Toolbox, it is possible to approximate and monitor what people may be feeling toward your brand.

 

  • Content Appreciation may easily be mistaken with sentiment, but it has a narrower field of focus. On Facebook it’s conveyed by the Like button. On Twitter, great content is designated as “favorites.” And on Google + people can hit the +1 button to express their appreciation.

 

Social media marketing is not always an easy task for companies to manage; most companies don't have the staff in place to help them with their online marketing initiatives. That’s why The Final Code offers comprehensive Social Media solutions for businesses in need of marketing assistance.

 

 

RETURN ON INFLUENCE. In social media, this is the new ROI

by Administrator

December 27th, 2011

RETURN ON INFLUENCE. In social media, this is the new ROI, and it's a term that represents qualitative results more than quantitative statistics. Return on Influence is concerned with engagement, rather than the monetary investment and profits associated with social media metrics.

The social connections you make through your web strategy are at the core of your influence --- it's this strategy that affects the perceptions, attitudes and actions of your audience. The first product that your web engagement should create is impact. Your impact is relative to your social media influence (new ROI), while standard ROI seeks to attribute a financial value (something that will typically be a secondary result of your social media efforts). These two ROI's require different perspectives when measuring a program's success, and for many, the assessment of return on influence is more telling than the return on investment. For example, let's look at volume.

Whether you're calculating Facebook fans, Twitter followers or website traffic, this metric can be seen in two ways:

 1. Return on Investment: i.e. How many Facebook fans did you gain after spending $1,000 on a Facebook ad campaign? Say you achieved 2,000 new 'likes' -- that would appear productive and efficient from a financial perspective. Your quantitative assessment = Success

2. Return on Influence: i.e. If you achieved 2,000 new fans over the course of your $1,000 Facebook ad campaign, how many of those 2,000 fans took the action you ultimately desire (shared your page, posted a comment, joined your contest, etc.)? If only 400 of those new fans took action, you could assume your engagement is low, and therefore, could be improved since your ultimate objective should be to impact behaviors rather than just extend your reach. Your qualitative assessment = Needs improvement

Some other KPI's (key performance indicators) you can use to measure your Return on Influence include:

 •Participation Behavior

 •Brand Stature

 •Resonance

 •Loyalty

 •Advocacy

Would a customer more likely believe in a pitch man or a trusted friend

by Administrator

December 27th, 2011

A radical change has occurred in the world of advertising!

Customers are not listening anymore. . .

Interruptive advertising has seen its day!

Let’s face it… Would a customer more likely believe in a pitch man or a trusted friend when considering making a purchase? Consumers are rapidly turning away from listening to commercials and reading print ads. Most consumers simply turn the channel or change the station when a commercial comes on.

Word of mouth marketing is now more powerful than ever, where consumers are continuously embracing social media channels to get news, updates and offers from their favorite brands.   At The Final Code, we understand the power of social media and the impact of how it is fundamentally changing the way we communicate, as well as the urgency for businesses and product branding to have a successful social tool belt with which to make an impact online.

The Final Code has in-house social media team. Our digital agency is committed to creating strategic social media plans that are cohesive with your marketing and company branding efforts, and ultimately, help identify and cultivate lasting customers.

By building custom branded Facebook landing tabs and pages, YouTube channels and Twitter skins, our team will work with you to create polished, professional pages that are seamless with current marketing strategies, giving clients a leg up on the competition.  We also have the capability to build exciting custom Facebook and Mobile applications to support your social media campaigns and engage your audience.

Social Media and its Importance

by Administrator

December 11th, 2011

Reach further. Engage more. Raise influence…and reward.

Social media is a logical extension of what humans have been doing for centuries: Communicating. Although the technology and medium have changed, the same driving need to connect, learn, express, share, and interact has not. Social media allows you to reach a vast array of people, within seconds, at the press of a button. Social media is a dialog, not a monolog. Communicate with your company’s audience. Build personal and lasting relationships between your company and its audience. Give your company a human touch by giving it a voice and personality. Craft unique and personal experiences for your audience. Get your audience buzzing about your company and create great content.

Build brand ambassadors

It’s actually a pretty old concept. People feel comfortable doing business with companies that they feel they know. Social media gives your brand personality and accessibility. You’re not in an ivory corporate office. You’re an entity with goals, concerns, and interests, just like everyone else. Access to an incredibly dedicated fan base who work like brand ambassadors. Fans strive to become knowledgeable about you, they tell their friends, their friends’ friends, they answer questions that previously only your customer service department knew the answers to. They defend you; boast about you, it’s crazy. When you influence one individual, you gain influence on their entire social network of friends and followers. A ‘Like’ is a fan for life and have essentially lent you their attention.

Cultivate new customers and build loyalty.

By that token, you earn customer service opportunities and sales opportunities that are simply impossible to discover in any other way. Lead generation, new sales and marketing channels and increased website traffic. Generate leads by inserting your brand into the conversation. Up to 30% of our clients’ website traffic is referred through social networks. On average, Facebook fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans. Facebook Fans are 28 percent more likely than non-fans to continue using a specific brand. Facebook Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.

Discover insights to your audience.

Market intelligence. For your business to thrive you need true feedback. Focus groups are naturally biased because you’ve taken the person outside of where they normally live, think, breath and complain. Successful businesses are talked about. They just are. There’s no controlling that, but with social media you can help shape that conversation. Shape the perception of your company through dialog and audience engagement. Ask for input from your audience and give them buy-in to your brand through their contribution. Discover what your audience wants, needs, likes, and expects. Listen. Listen. Listen.

Increase visibility and search-ability.

Website traffic. By engaging your community on different topics, you increase the amount of things that search engines will find you for. Great content and just being interesting allows people to come to you for different reasons. New demographics discover you as you discover them. More potential customers and a broader reach for your company. Increase organic search engine standing. Take better advantage of Google’s social search integration. Increase links and keywords related to your site. Widen your company’s searchable content.

 


4 Free Tools to Help You Socially Monitor Your Brand

by Administrator

December 1st, 2011

Do you know what people are saying about your brand? Do you want to know how to monitor these conversations?

Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you get started.

Getting Started: How do people talk about you?

A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website.

You can find these metrics in the analytics package you’re using with your website. If you’re not using an analytics package like Google Analytics, Webtrends or Clicky, then brainstorm keywords and phrases that you may have heard clients/customers use in discussions you have had with them.

You’ll need to decide what tools you will put in your brand-monitoring toolbox. There are a myriad of tools to choose from! There are websites, applications, software and email alerts galore! That’s just to name a few. Here are four free brand-monitoring tools:

Monitoring Tools

#1: Google Email Alert System

You can sign up for Google Alerts quickly, easily and relatively painlessly! Using those keywords and phrases from your preliminary research, you can elect to have any instance of those keywords and phrases in combination with your brand, product or service as Google finds them online sent straight to your inbox.

For example, I work for Harrisburg International Airport (HIA), a regional airport located in central Pennsylvania. HIA knows their brand is often primarily searched for and referred to as “Harrisburg Airport,” “HIA airport” and “MDT airport.” So I’m signed up to receive Google Alerts for not only our full company name, but also the three keyword phrases listed.

Anytime Google indexes any mention in search results of the four alerts I am signed up for, I receive an email notification in my inbox. The notification is a direct hyperlink to the article, website, blog, product review, etc., wherein the keyword or phrase appeared. I can click on the link and be taken directly to the location of the brand mention.

#2: SocialMention

SocialMention allows you to easily track and measure what people are saying about you, your company, a new product or any topic across the web’s social media landscape in real time. SocialMention monitors 100+ social media properties directly, including Twitter, Facebook, FriendFeed, YouTube, Digg, Google, and so forth.

It also tracks what your competitors are saying as well. It can be accessed directly from the tool’s website or you can download the widget and add it to your websiteto have convenient access to buzz about your brand right from your blog or corporate site. Or, also available is the search plugin that allows you to select SocialMention from within your browser’s search options.

It’s straightforward and easy to use. You simply type the brand, product, service name or keywords/phrase into the search field, select where you would like to search the social sphere for the search term(s) you have entered and click the Search button. I recommend searching all of the categories, but if you’re limited on time and resources, narrowing your search breadth and depth may be a good place to start.

Based on your search criteria, SocialMention will return all of the mentions of your brand or keyword/phrase across the web.

Within the results, you’ll be provided a number of statistics, not just the instances of brand/keyword mentions. Based on SocialMention’s search metrics, they’ll provide you sentiment ratings, top keywords used in conjunction with your brand, top users of your brand name (those mentioning it the most), strength, passion, reach and more.

You’re able to click on the links where your brand is mentioned which facilitates a direct response to the person or party mentioning your brand or keyword/phrase.

While these provided metrics are not completely scientific, they’re a good reference point for understanding the nature of the types of conversations and comments surrounding your brand.

#3: TweetDeck

To narrow down where you monitor your brand, TweetDeck offers you a simple way to view multiple conversations and searches from one location. You can use the dashboard in multiple locations such as laptop, desktop, smartphone and tablet.

TweetDeck is a multifunctional tool. It allows you to save Twitter keyword searches;hashtag searches; monitor your Twitter followers’ tweets, Twitter lists, and @ replies; and permits you to tweet from your account(s) too. You’re not just limited to tweeting with TweetDeck, you can also update Facebook profiles and LinkedIn accounts.

The power of TweetDeck and other similar dashboards like HootSuite, CoTweet or Seesmic, is the ability to see tweets (conversations, comments, feedback) regarding your brand and keyword/phrases in real time.

#4: Technorati

To monitor the blogosphere for what bloggers are posting about your brand, I recommend Technorati. It’s an online tool that searches a blog directory of nearly 1.3 million blogs for all mentions of the brand or keyword/phrases that you enter in the search field.

When the search results are compiled, you have a listing of posts for perusal to againdetermine what kinds of product and service reviews, comments, feedback, stories and more are being shared regarding your brand.

Using Technorati for monitoring your brand via blogs allows you to post comments and feedback on the blog posts. Yet another tool that permits you to join in the conversation about your brand.

The search results you garner from Technorati blog searches can be a powerful tool in finding and building a network of blogger brand ambassadors. When you find your brand mentioned in a blog post, take the time to read it, and comment. If questions are raised about your brand, product or service in the comments on a blog post, feel free to answer the questions. Many bloggers who take the time to write about your brand will welcome your participation in the comments/conversation. Use these opportunities for involvement to build your network of brand ambassadors, as often these folks are some of your biggest fans and advocates!

These four FREE tools outlined are a small sampling of what’s available for brand monitoring. There are many options, both free and paid, such as JitterJam, Vocus, Radian6 and HubSpot. They’re expansive in their reporting and capabilities as monitoring tools.

When deciding which monitoring tools are best for your brand’s needs, take into account all of these considerations: what, where, how and why you are monitoring.

This will help you plan for and hopefully succeed in brand monitoring and give you a roadmap for how and where to participate in the conversations about your brand in the social sphere.

What are your thoughts? What tools have you considered for brand monitoring? Are you currently engaged in brand monitoring? Is it helping you have a better understanding of how people perceive your brand, products or services? Leave your comments in the box below.

 

By Stephanie Gehman

Social Media Examiner