is a multi vessel sports fishing and whale watching landing in Oxnard, CA. Sportsfishing enthusiasts travel from throughout the United States and from overseas to experience the world class deep sea fishing conditions of the Channel Islands National Park. They target serious and professional fisherman as well as casual locals and travelers. Before using The Final Code for its web development, they were stuck using a poor functioning web site by a company specializing in the Sportsfishing industry, a solution which was expensive, ineffective at attracting new business, and was very limiting.
Channel Islands SportsFishing is a multi vessel sports fishing and whale watching landing in Oxnard, CA. Sportsfishing enthusiasts travel from throughout the United States and from overseas to experience the world class deep sea fishing conditions of the Channel Islands National Park. They target serious and professional fisherman as well as casual locals and travelers. Before using The Final Code for its web development, they were stuck using a poor functioning web site by a company specializing in the Sportsfishing industry, a solution which was expensive, ineffective at attracting new business, and was very limiting.
When a website is indexed by Google, that means Google recognizes the website as a match for that specific search and is very likely to show the website to users conducting a similar search. In this case, the Channel Islands Sportsfishing website is very likely to be shown to users for over 2400 different possible searches, and the site is shown to rank first for 200 different searches! This makes the website one of the best performers in its industry.
As a well-established landing in a premier location, Channel Islands Sportsfishing is part of the close-knit fishing community. Many businesses in the fishing industry are very focused on maintaining their catch, and don’t have time to be consumed by technical issues. Many landings and private fishers were using a web provider specializing in sportsfishing and seafaring businesses. Some businesses are attracted to “specialist developers” who exclusively service their industry, under the assumption that they will understand their business, and should naturally provide them with better support than developers who haven’t decided to specialize in one specific client type.
Web development is not like the medical industry where specialists have received extra, specific training which qualify them to handle certain cases better than non-specialists. In web development, the opposite is often true. Specialist web developers operate in one specific space, and this often makes them very limited in their ability to develop custom solutions which fit their clients. Instead, they try to force clients into their solution which isn’t necessarily the right fit for the business. Unlike medical specialists, specializing in one area of web development has no indication on their skill level or quality of service. You can find a person who specializes in literally anything concerning the internet, “We’re your best option because all we do is social media for frozen yogurt shops”.
The specialist approach was the exact reason our client was not satisfied. In this case, the developer assumed they had the market cornered and they saw no reason to update the arcane technology. They viewed their clients to have no alternative, and they charge extremely high prices for updates which they were slow, and often reluctant, to implement.
After spending tens of thousands of dollars with the other company, our client discovered the developer owned the website she’d been paying for. Our client realized they needed a different solution which was more effective and provided many options and total control of the business’ web facilities. She continuously discovered drawbacks to her system, the developer began implementing even more policies which were not client-friendly, and our client began aggressively pursuing a new solution. She was skeptical if a solution which met her needs was available.
Her requirements for a new solution were to consolidate as many tools as possible in a professional modern website, to be able to make many frequent changes, no waiting for changes to take place, and low or no fees for changes. Her main priority at the time was to leave her previous system and transport her site into our system which allowed for daily, instant changes for no additional fees, and the site design was not a concern.
We began researching her competitors and the sportsfishing industry, and observed they were all competing for the attention of traffic of the same fisherman. The previous website targeted very few search terms, and its coding was not well suited to search engine indexing. The site did have some indexing, but it missed many opportunities to be indexed, and we knew we could greatly increase the website’s online footprint. We recognized that the website was missing all of the different specific searches fishermen were using; specific fishes, fish counts, fishing conditions, fishing slang from other regions, vacation and travel related terms.
We began the process of developing new site content, traveling on the boats to gather pictures and show experience, and started incorporating all of this new raw material into the the website to target the thousands of searches fisherman use. Building the new sportsfishing site in our content management system gave our client a complete tool set and user interface to manage her site. Now, she could manage her content, provide fishermen with regular (even daily) updates, and make a concentrated content creation effort. This allowed the website to make tremendous gains in its search engine indexing and placement, and this exposed the website to a much larger audience. Through continuous updates and content building we were able to triple website visits within 2 years. In 2014 alone, the website received 300,000 new visitors and over 41 million hits.
Hands-on Website Management and Content Creation Establishes Client Site As Sportsfishing Authority
Our client has been trained to manage her website using our content management system, and now completely controls her website, and leans on us for support for more technical maintenance. We advise her on content creation strategies, target keywords, and best SEO practices, as well as technical consulting whenever she wants to incorporate new site elements. The website now holds Google’s number one position for 200 different target searches, is indexed for over 2400 total searches, and the number of new visitors each year has tripled in just two years.
Being located locally made in-person training possible and has allowed us to develop a very close working relationship with our client. Personal interaction greatly contributed to the success of the project because our client was comfortable with our company, confident in our abilities, and was committed to implementing the strategy we developed for her.