TheFinalCode.com · Pool Service Case Study

Pool service grew 400% in 24 months.
Here is how.

In 2024, Dillon Brooks of Primary Pool Services was one guy with a truck, servicing 40 pools. Two years later: 200+ pools, a fleet of vans, and a seven-figure company.

He had the business expertise. We built the marketing plan. Put the two together, and this is what happens.We turn your vision into digital reality.

40 › 200+ pools serviced One truck › a fleet Seven figures 24 months

▶ Watch the two-minute version

Dive in

The Short Version

Two years ago Dillon Brooks was one guy with a truck, 40 pools on his route, and customers who loved him.

Online, he did not exist.

Year one, 2024, we laid the foundation. His revenue grew more than 25%. Not clicks. Revenue.

So year two he doubled down. More content, more video, and a turtle named Tim. Forty pools became 200+, one truck became a fleet, and a one-man operation became a seven-figure company.

Turtle Tim looking puzzled beside a neon '12 visits a month' sign

That was the whole of what Google was sending him.

The Business

Dillon and his crew, the customers adore

Primary Pool Services takes care of pools across Ventura County and the west end of LA County.

They send photos after every visit, and they answer the phone when something breaks at seven on a Saturday. Once people switch, they stay.

Do not take our word for it Thousand Oaks · Camarillo · Facebook

A Primary Pool Services tech cleaning a customer's pool

Ten cities

Thousand Oaks
Simi Valley
Camarillo
Moorpark
Westlake Village
Oxnard
Agoura Hills
Ventura
Newbury Park
Malibu

What they do

Monthly cleaning · Equipment repairs · Acid washing · Salt systems · Filter service · Green pool recovery · Tile and waterline

2024 · Where He Started

There were so many places to be found. He was invisible in all of them.

12Visits a month from Google. That was the whole thing.

2Search terms that found him, and both were his own name: Primary Pool Services, Dillon Brooks.

0Everything else. Nowhere on any list a customer was actually looking at.

Dillon's old pool website homepage, before — Before — his old site

The Primary Pool Services homepage we built, after — After — the site we built

Client reporting stays private. We don’t publish customer dashboards

The Difference Maker

Dillon Brooks. An ambitious owner who leaned in.

Dillon Brooks and the Primary Pool Services team

Dillon and the Primary Pool Services crew

”

Dillon gets up every day trying to figure out how he can be the number one pool guy in his service area, bar none. He never planned to stay a one-truck operation.

Here is the honest version: he already had the business expertise. He knew the work, he knew the customers, and he ran a tight operation. What he was missing was a marketing plan and a company to build it with.

Put those two things together and you have a winning combination. That is really the whole story.

Dillon’s feature in Pool Nation, April 2026 ›

The Problem

Every search is its own list. He was on none of them.

People do not all type the same thing. Everybody phrases it their own way. Hundreds of terms, every one of them relevant to what he does and where he does it.

When somebody in his service area searched, Dillon did not pull up. Somebody else did.

7services

×10cities

×12ways people type each one

= Hundreds of terms.

He showed up for 2. Both his own name.

Year One · 2024 · The Foundation

So we leaned in together

He came to us in 2024, showing up on none of the searches that mattered.

So we said: let’s get you on every one of them.

City by city. Every one has its own list of pool companies.

A new website. Professional, fast, built to be found on a phone, with the video woven into it.

Content built to be found, then consumed. Marketing gets eyeballs on the site. After that you have to hold them.

Into every city, one at a time. You build into every one and show what makes his service different.

100% relevant, every time. Whatever somebody searched, the page they land on matches it exactly — never mixed, never diluted.

How We Work

One place is not a plan. You have to be everywhere they are.

Dedicated pages

Every service, in every city, gets its own page — a dedicated spot built for each search, not one page trying to do everything.

Google Business Profile

The map pack is where local customers actually find a pool guy. Every video and every update goes there too.

YouTube and social

Every video lives on YouTube and gets cut for Facebook and Instagram, right where people scroll all day.

Mailers and email

Print drops pointing back to the page, and email keeping him in front of past and current customers.

Every channel pulls at once, so no single dead end can hide him.

25%+Revenue growth in 2024, year one
Revenue. Not clicks. Not traffic.

And then Dillon leaned in harder

The first year he just wanted to get in there. He grew the business more than 25% in 2024, his first twelve months with us.

That gave him the confidence that he was doing the right thing, and the appetite to build more. So he came back and asked: what do we do now?

“Those guys at TheFinalCode.com are rockin’. Our business has never been so strong.”

Five-star Google review from Primary Pools

And in writing, on Google

Year Two · 2025 · The Multiplier

Turtle Tim goes to work

People do not read anymore — they watch. Pool cleaning is not exciting to read about, so we brought Turtle Tim to life to carry the message. Dillon and the crew do the work; Tim does the talking.

▲ 162.5%Phone calls from Google Ads, the one month the Turtle Tim campaign and PMax ran, versus the month before.

Cut to a thirdCost per call that same month, on comparable spend.

The Primary Pool Services team on the job

The real team behind the mascot

The Fleet

Now his vans are all over town.

One truck became a branded fleet — Turtle Tim riding shotgun, out making a statement on every street in his service area.

The Results · 24 Months

The numbers do the talking

Pools serviced, every type 40 → 200+

▲ 400%

The fleet1 truck → a fleet

Annual revenueSeven figures · $1M+

Average Google position27.8 → 15.6

Terms he ranks for2 → hundreds

Today he is page one for “pool service near me”, servicing 200+ pools of every type with a fleet of vans and a seven-figure company.

Search figures from Google Search Console, last 3 months versus the same period last year. Pool, fleet and revenue figures reported by the client; dashboards stay private.

The Takeaway

Is your business better than your website makes it look?

Your website is a retail location. Location, location, location is still the whole game. Online, your location is the search somebody just typed, and either you are standing there or your competitor is.

You show up. You do good work. Your customers trust you. But when somebody searches for what you do, your competitors are the ones standing there. They just show up in more places. Online, that is the same as being better.

Getting to the top of a competitive market is not for the timid. You fight past the noise, climb into the top three where buyers look first, and stay vigilant month after month. Placement gets you found. Engagement keeps you there.

If your service is better than your visibility, we can fix that.

Ready When You Are

Are you going to be a pool guy, or a pool company?

★★★★★Five-star rated by the pool owners we work with

Dillon had the expertise. We built the plan. All it took on his end was the desire to lean in.

This is not for the faint-hearted — a seven-figure pool company never is. But he did it, and so can you.

Get your free visibility report › Talk to someone now ›

or call or text us 805.243.8321

See exactly where you rank online. Get a free visibility report ›

Pool service grew 400% in 24 months.Here is how.