Web Development lays the foundation for a business online. A domain provides an online headquarters that provides all of the business’ core functions. Custom web development allows a programmer to craft solutions which solve special requests and meet a business' unique needs.
Search Engine Optimization is a 3D process which applies the concept of how search engines work to an individual website. The website is built from the ground up, configured, managed, and updated to position it very highly in a search engine’s index for specific keywords and specific searches. SEO includes but is not limited to the following ideas:
While development lays the online foundation, and SEO drives traffic to that foundation, multimedia and design focuses on sending users the right message when they arrive, visually conveying that the business can solve their problem, meet their needs, or provide the product they’re searching for. A great design let’s users know they’ve come to the right place, and guides them through a conversion path from their initial arrival ultimately to a element which causes them to take action, either by contacting the business, requesting a quote, or purchasing a product.
Businesses are competing for visibility, attention, and ultimately sales or client acquisition online. Digital marketing breaks down this complex process into individual, achievable goals and outlines and defines a clear path to success. The acute ability of the web to generate a wealth of new customers, clients, and income for businesses makes digital marketing and all of its sub-areas a must-have in 2016 and beyond.