RETURN ON INFLUENCE. In social media, this is the new ROI, and it's a term that represents qualitative results more than quantitative statistics.

A radical change has occurred in the world of advertising! Customers are not listening anymore. . . Interruptive advertising has seen its day...

Remember when people debated whether e-commerce was for real? When the media scoffed at the idea of being able to “just point and click for great deals?” Today, e-commerce is a massive industry.

Reach further. Engage more. Raise influence…and reward. Social media is a logical extension of what humans have been doing for centuries...

Do you know what people are saying about your brand? Do you want to know how to monitor these conversations? Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you get started.