The Final Code · The work
Three businesses · 2020 to 2026
A pool route, a warehouse of fittings and a butcher shop. What was in the way, what we built, and what changed. Every figure here comes from the case study it belongs to.
400%
growth in 15 months
Pool service · Ventura County
Dillon Brooks had about 40 pools and customers who loved him, and Google only knew his name. We built a page for every service in every city, then put video and a turtle named Tim on top.
Some of the best fittings in the world, and the engineers who needed them could not find them. We reshot the line, rewrote every description, regrouped the catalog around how buyers search, and built a parts finder that turns a competitor’s part number into the Superlok USA part that replaces it.
~50%business growth since the work began, on a base already in the tens of millions
2020
their most profitable year on record
Square could not sell meat online by the fractional pound. We built a custom WooCommerce store wired into Square, with pay-first, no-contact pickup, while food businesses all around them were closing.
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