MODERN ECOMMERCE, TUNED FOR YOUR CMS LIKE A PERFORMANCE UPGRADE.
How GBrakes went from losing customers to a high-performance platform capturing serious market share in one of the most competitive industries online.
The Big Problem
Before we rebuilt GBrakes, their old site was slowing everything down. The code was outdated, the pages took too long to load, and customers were bouncing before they even saw the parts.
A few things made the old system hard to work with:
- Slow load speeds that pushed shoppers away
- Outdated theme and clunky front-end code
- Navigation that took too many clicks to reach anything
- Product pages with almost no real details or specs
- Inventory that had to be updated by hand
- Descriptions that were inconsistent or missing
- Everything stored in scattered Excel sheets instead of a real database
It wasn’t built for growth, and it couldn’t support the catalog they had. This is the point we started from.
Back after
the damage was done
traffic gone,
store broken,
content erased
Years later, the results had disappeared. When GBrakes came back to us, they had already worked with several different development companies. Different teams, different ideas—but the outcome was the same: their ecommerce had fallen apart. Traffic had dropped. The store was slow. Buyers couldn’t buy. They couldn’t even navigate the parts.
No one had taken ownership. And the worst part? The content that mattered most was gone. The original product descriptions—the very thing riders use to decide why a part is worth buying—had been stripped out.
We were pleased they reached out again. Because we knew exactly what had gone wrong. And more importantly, we knew how to fix it.
What They
Desperately Needed
GBrakes needed a high-performance commerce engine—fast, clean, fully CMS-native, and capable of handling a massive catalog without slowing down.
We rebuilt their entire infrastructure into a stable, scalable system that gives them full control over every product and workflow—without relying on a single plugin.
Our Plan:
Build It All In Wordpress
Full control, No traps
No custom-code traps. No overengineering. Just clean systems that work. The ideas was simple: rebuild the entire GBrakes site from the ground up—and this time, do it all in WordPress. No fragile environments. No mystery code. Just a solid CMS with the right plugin stack, clean architecture, and the control they needed to manage everything themselves.
We planned to rebuild a complete fitment system, something that had been completely lost during previous vendor work. We'd make it usable. Searchable. Logical. A system that would finally made sense again.
There was a lot going on behind the scenes—plugin interactions, legacy configurations, multiple moving parts—but we knew we could handle all of it.
Visit SiteOur SEO Strategy
Before rebuilding anything, we ran a full SEO review to understand what riders actually search for. The products were strong, but the site wasn’t aligned with real-world keywords for brake pads, lines, or rotors.
We focused on high-intent search terms such as:
- Harley Davidson Brake Rotors
- Motorcycle brake rotors
- Motorcycle brake pads
- street bike brake pads
- Motorcycle brake lines
Once we mapped the keyword landscape, we rebuilt the site structure around it:
- categories reorganized around high-value searches
- product titles rewritten to match buyer language
- full part descriptions and specs added
- fitment fields structured for Google clarity
- internal linking cleaned and aligned
The goal was simple: make the site match the way riders actually shop and search.
Our Design Strategy
Once the SEO work showed us how riders search, the design had to support it. GBrakes needed a layout that helped shoppers find the right parts fast, without guessing or clicking around.
Our design approach focused on how real customers move through a parts store.
- Most-searched categories placed up front
- Navigation tightened so everything is fewer clicks away
- Parts finder made clear and prominent
- Pages cleaned so riders see fitment, specs, and price immediately
- Mobile experience made as smooth as desktop
- Visual clutter removed to keep customers moving
- Products shown with real details instead of vague placeholders
The entire design is built around speed, clarity, and confidence. When someone shops for performance brake parts, they want certainty. This layout gives them that.
Real Fitment. Real Content. Real Buyers.
Because this isn’t fluff — it’s how performance shoppers make decisions. When someone is shopping for brakes, they don’t want empty pages or vague SKUs. They don’t want shallow content.
They want to know if it fits. If it works. If it’s the right one. And that only happens when the store is built correctly, with a proper parts finder, complete descriptions, and a structure that builds trust.
That’s what we delivered.
The Spreadsheet Reality and the Missing Infrastructure
Before we stepped in, nearly everything at GBrakes lived inside massive Excel files — their entire catalog, hundreds of SKUs, and every detail scattered across spreadsheets with no system behind it.
No database. No importer. No exporter. Nothing structured enough for dealers, distributors, or internal growth.
They had already spent tens of thousands on custom tools, but the server was slow, the design was broken, and nothing functioned the way it needed to.
We took their spreadsheet world and rebuilt it into a real backend: structured parts, clean import/export logic, and a database foundation everything else could sit on.
- Everything stored in Excel files
- No real database or structure
- No importer or exporter for part data
- No clean distributor exports
- No dealer pricing tiers or order history
- Old fitment tool slow and unusable
- Large development budget wasted with no results
This was the starting point before the rebuild.
The Database Rebuild
Once we pulled everything out of spreadsheets, we had to build a real database from scratch. GBrakes didn’t have one. All their parts, lengths, model years, and fitment data existed only in Excel with no structure for a website, portal, or automation.
We cleaned, corrected, and organized the entire catalog, then turned it into a system the site could actually use. That meant defining every field, creating real descriptions, adding specs, and building compatibility details that had never existed. It’s the hard part most companies skip — but it’s what makes everything else work.
- Structured product data
- Real descriptions and specs
- Compatibility fields
- B2B, B2C, and dealer pricing tiers
- Inventory logic
- QuickBooks syncing
- Import/export tools
- Searchable fitment-ready fields
This became the foundation for everything that followed.
The Dealer/Distributor Portal
GBrakes needed a system that served wholesale buyers and retail customers without running two separate sites. Their old setup couldn’t separate pricing, track orders, or give dealers the information they needed. Everything was manual, slow, and frustrating.
We built a dealer and distributor portal that finally organizes the entire relationship. Dealers can log in, see their pricing tier, check inventory, place orders, and review their full order history. Distributors can pull the data they need instantly — no more emailing files back and forth.
The portal connects directly to the new database, so pricing, inventory, and part data always match. It’s fast, clean, and built for real users with real deadlines.
- Dealer login with tier-based pricing
- Distributor access with bulk-order tools
- Full order history and inventory visibility
- B2B + B2C in one unified system
- Clean export files for distributor websites
- Faster workflow and modern interface
This is the system they always needed — and never had.
Import Export Tool
One of the biggest problems GBrakes faced was how to share product data. Dealers and distributors needed clean files to update their own sites and pricing systems — but everything was locked inside scattered spreadsheets with no structure.
We built an import/export tool that handles all of it. Dealers can now download accurate part data, inventory levels, pricing tiers, and everything they need without waiting for someone to send a file. Updates made in the system appear instantly in the export.
On the import side, GBrakes can pull in new parts, updated specs, and revised data in bulk — without breaking pages or relying on manual edits. It removed hours of work and solved a problem they had been dealing with for years.
- Clean exports for hundreds of distributors
- Data synced directly with the new database
- Bulk updates without breaking anything
- Fewer manual edits and fewer mistakes
- Distributor websites stay consistent
- Foundation for true B2B + B2C scale
This tool is a major part of how GBrakes now supports both sides of the business without chaos.
The New Website Experience
After the backend was rebuilt, the front-end had to match its speed and clarity. The old site was slow, heavy, and outdated from the moment it loaded.
The new version loads instantly, works on every device, and makes it easy for riders to move through the catalog without friction.
- Fast load speeds and modern clean design
- Fewer clicks to reach any product
- Product pages with real specs and clarity
- Logical category structure
- Mobile-first layout
- A front-end that finally matches the rebuilt backend
The difference is immediate when comparing the old site to the new one.
30 Days Later: Revenue in Motion and Rankings Restored
Within 30 days of going live, the traction was immediate. GBrakes climbed to #1 for multiple targeted SEO terms and pulled in nearly a quarter of their projected annual revenue in the first month. Traffic had always been there — the old store was simply blocking conversions. Once the rebuild launched, customers could finally move through the catalog, find their parts, and check out without friction.
The results confirmed everything uncovered during the audit: demand was strong, the buyers were ready, and the new platform finally let it convert. And for context — yes, they had left and tried other firms before returning. It happens often. When clients see what’s out there, then see what we deliver, they come back, especially after other teams fail them. GBrakes is thriving again, and we’re the ones who rebuilt the system that put them back in motion.
Service Summary
We rebuilt the entire GBrakes system from the ground up — front-end, back-end, and everything in between. Here’s the short version of what was delivered:
- A modern, fast-loading website that actually helps buyers shop
- A fully structured product database replacing messy spreadsheets
- Complete part descriptions, specs, compatibility fields, and fitment-ready data
- A dealer/distributor portal with pricing tiers, inventory, and order history
- Import/export tools so distributors can use clean data on their own websites
- Inventory logic, QuickBooks syncing, and a system built to scale
- A smoother buying experience for retail and wholesale customers
It’s the full package — rebuilt, organized, and ready for growth.
We are seeing this everywhere manufacturers stuck behind the wrong stack
This is our niche. And every time we step in, it works.
What we’ve found is simple: manufacturers and large distributors are often buried under thick competition. They’re trying to compete, but they don’t have the tech foundation, the marketing firepower, or the innovation to get their product in front of real buyers.
They’ve got great products — but they’ve been misled. They’ve been sold broken systems.
And we’re seeing this again and again. When we step in and clean it up, they win.
When a company stops fighting its old systems and starts using the right ones, everything opens up. That's exactly what happened here. One rebuild changed the flow, the speed, the search visibility, the buying experience, and the way the entire operation runs.
If you want the same level of clarity — the database, the portal, the structure, the speed, and a site that actually sends you customers — all it takes is a short conversation. Nothing scripted. Nothing pushy. Just a real breakdown of what you're working with and what can be improved quickly.
If you're ready to see what a real rebuild looks like, let's talk.
Schedule a Call