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We wouldn’t have made it this far without Dan Frederickson and SCORE.
We wouldn’t have made it this far without Dan Frederickson and SCORE.
The AI we trust with the hard stuff. We use Anthropic’s Claude on real marketing work. It builds plans, picks apart a business, and digs up research. It’s good. But a human always has to check it, because it will get things wrong.
Claude comes from a company called Anthropic. We open it when a marketing job actually matters. It builds out marketing plans. It picks apart a business to find what is working and what is not. It writes in a brand’s voice. It can even take control of your screen and run tasks across your tools. Its marketing skills are a big part of why we keep it open. One catch: it is not magic, and it does not work alone. A human checks all of it, every time, because it will make mistakes.
Every AI is good at something. For marketing work, here is where Claude pulls its weight. A human always stays on it, because it makes mistakes.
Give it your goals and budget and it drafts a real plan: channels, messaging, and a rough timeline. You shape it, and a human always makes the final call.
It digs into what a company sells, who buys it, and where the gaps are. Great for sizing up a new client. We check every claim before we trust it.
It keeps the tone steady across long pieces. We still edit it, always. But it gets us most of the way there.
It can take control of the screen, move between your tools, pull info, and work through steps. Handy. A human watches the whole time, because it can slip.
We do not pick an AI because it is trendy. We pick the one that makes our marketing work better and faster. When we use Claude AI for marketing, these are the jobs we trust it with, and a human always signs off:
Yes. It is strong at marketing plans, dissecting a business, and research. Just keep a human on it, always. It makes mistakes.
No, and you would not want it to. It drafts plans and digs into the research, but a human always reviews it and makes the call.
Depends on the job. Claude is great at long research and careful writing. ChatGPT is better for images and quick odd jobs. We use both.
It can. It takes over the screen, moves between your tools, and runs steps for you. But a human stays in the room the whole time. Always.
Yep, they all do. That is the whole reason a human checks the work every time, no matter how good it looks.
It is first in our review series for a reason. It does the heavy lifting on plans, research, and digging into a business. A human always checks it, because it makes mistakes. Want it set up that way inside your business? That is what we do.
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