Google’s AI, and the visuals are ridiculous. Here is where Gemini wins, where it bites you, and how we actually use it for marketing.
Gemini is Google’s AI, and the image game on it is ridiculous. It runs a model called Nano Banana (wild name, I know). We used it for a real estate client to make renderings on land that would have cost a fortune anywhere else. The client is a major fan. And since it is Google, research is baked right in, solid out of the gate. One flag: push it on something tricky and it starts making up its sources. So no, you do not get to drop your guard.
Every AI is good at something. Gemini’s thing is visuals, and it is not close. Here is where it wins for us. A human still checks the work.
The image model is nicknamed Nano Banana. Silly name, serious results. We built land renderings for a real estate client that would have cost a fortune anywhere else.
Veo caps clips at 8 seconds. But what it does in those 8 seconds is wild. Our tip: animate something cartoony. One of the coolest things we have seen, period.
It is Google, so live search is built right in. You get current answers out of the gate. Handy for a fast market check before a pitch.
If your team already works in Google Docs, Drive, and Gmail, Gemini sits right in the middle of it. Less hopping between apps.
We do not pick an AI for the logo on it. We pick the one that does the job. For us, Gemini is the visuals workhorse. Here is where it earns its spot in our marketing work, and a human always signs off:
We will say this a lot: we are not fans of AI humans. No matter how you style them, they look plastic and a little uncanny. That is a hard nah for us. If a client needs a face on camera, we would rather use a real person any day.
For lifelike AI people and video, these two beat Gemini. Full reviews are coming to the AI Knowledge Center.
Very. Its image model (Nano Banana) is the best we have used. We made real estate renderings with it that would have cost a fortune elsewhere.
Yes, with a tool called Veo. Clips cap at 8 seconds, but they look great. Our tip: try something cartoony.
Yes. The big one: it can make up its sources, so you get links that go nowhere. Always check before you trust it.
It is Google, so live research is built in and current. Still worth a second look on anything that matters.
It can try, but they look plastic to us. Other tools do that better. We would skip it.
If you need images and quick video, get in here. This one is The Final Code approved. Just keep a human on the sources, because it will make some up. Want it working inside your marketing? That is what we do.
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