Proud Sponsor – 2026
Ventura County Score Awards
We wouldn’t have made it this far without Dan Frederickson and SCORE.
We wouldn’t have made it this far without Dan Frederickson and SCORE.
Two years ago, Dillon Brooks of Primary Pool Services had about 40 pools on his service route, and customers who loved him.
Online, he only existed for his own name. Not for the hundreds of search terms people type every single day looking for exactly what he does.
Year one, 2024, we laid the foundation. His revenue grew more than 25%. Not clicks. Revenue.
So year two he doubled down. More content, more video, and a turtle named Tim. Forty pools became 200+, and a five-figure operation became a seven-figure company.
Before hiring us: 12 visits a month from Google. That was the whole thing.
Today: hundreds of visits a month.
Primary Pool Services takes care of pools across Ventura County and the west end of LA County.
They send photos after every visit, and they answer the phone when something breaks at seven on a Saturday. Once people switch, they stay.
Monthly cleaning · Equipment repairs · Acid washing · Salt systems · Filter service · Green pool recovery · Tile and waterline
His old website in 2024. It didn’t look great, but the real problem was that nobody ever saw it.
His new website in 2026, showing up for hundreds of search terms, more inviting, and it actually looks like a pool company.
Dillon and the Primary Pool Services crew
He came to us in 2024 and we said: let’s get you on every one of those searches.
We laid the foundation to make him relevant for literally hundreds of search terms across every service, in every city.
City by city. Every one has its own list of pool companies.
A new website. Professional, fast, built to be found on a phone, with the video woven into it.
Content built to be found, then consumed. Marketing gets eyeballs on the site. After that you have to hold them.
Into every city, one at a time. You build into every one and show what makes his service different.
100% relevant, every time. Whatever somebody searched, the page they land on matches it exactly, never mixed and never diluted.
The first year he just wanted to get in there, and his first twelve months with us paid off.
That gave him the confidence that he was doing the right thing, and the appetite to build more. So he came back and asked: what do we do now?
And in writing, on Google
People do not read anymore. They watch. Pool cleaning is not exciting to read about, so we brought Turtle Tim to life to carry the message. Dillon and the crew do the work; Tim does the talking.
The real team behind the mascot
We will pull the top 10 to 20 search terms people use looking for a pool company in your area, show you your position on every one, and tell you what it takes to move. No charge and no pitch.
We will get back to you with your terms, your positions, and what it takes to move them.
Want it sooner? Call or text 805.243.8321.