FROM BROKEN ECOMMERCE SITE TO HIGH RANKINGS AND ORDERS IN 48 HOURS
We:
- Organized their inventory
- Figured out what customers were searching for
- Built content that ranked high
- Put them in front of buyers ready to purchase
GBrakes builds high-performance motorcycle braking components for riders who actually use them. 70+ years of combined braking expertise across V-Twin, sport, street, dirt, and dual sport. Their parts manage heat, hold pressure, and deliver consistent stops when you're pushing hard.
But their products were engineered for serious performance. Their ecommerce platform was doing the opposite.
THEY MAKE THE BEST BRAKES.
WE BUILD THE STRATEGIES THAT ACTUALLY SELL THEM.
GBrakes spent decades engineering the best motorcycle brake parts on the planet. Their reputation was built on precision manufacturing and performance that riders trust with their lives.
But building a platform that could compete in one of the most brutal industries online? That gets traffic, keeps customers on the site, and actually converts them into buyers? That's a completely different skill set.
They had the product. They needed a platform that would get it in front of the right people and make those people buy. That's where we came in.
TWO YEARS WITH ANOTHER AGENCY.
ZERO RESULTS.
See Previous Case Study →
. IMMEDIATE RESULTS.
We rebuilt everything to get traffic, keep customers engaged, and turn visits into sales.
Choosing the Right Platform
There are plenty of platforms and tools available. Sometimes the customer has a preference. Sometimes budget forces the decision. We work with whatever makes sense for the project.
For GBrakes, WordPress + WooCommerce was the smart choice. It handled their complex product database, fit their budget, gave them control over content updates, and scaled with thousands of SKUs without breaking a sweat.
What Made It Work:
Custom Database Integration
Connected fitment system directly to product pages
Scalability
Handles thousands of products and growing inventory
SEO Built-In
Native support for ranking optimization
Design Control
Full flexibility to implement custom templates
Easy Updates
Client updates content without touching code
WordPress + WooCommerce
The foundation for complex ecommerce
PAYMENT FLEXIBILITY
Customers expect options. Dealers need invoicing. Everyone wants security and speed. We built a payment system that handles all of it without friction.
From retail customers checking out with Apple Pay to dealers managing invoicing terms, the system adapts to how each customer actually wants to pay.
Credit/Debit Cards
Accept all major credit and debit cards with secure processing and instant verification.
Apple Pay
Fast mobile checkout using Face ID or Touch ID for instant, secure payments.
PayPal
Trusted digital wallet for customers who prefer PayPal's buyer protection.
Klarna / Affirm
Buy now, pay later options that increase average order value and conversion rates.
Purchase Orders
B2B purchase order processing for established dealer accounts with net terms.
Invoicing
Automated invoice generation and tracking for wholesale and dealer transactions.
One-click checkout for returning customers
Automatic invoice generation for dealers
Buy now, pay later options increase cart size
Mobile wallet integration for faster mobile sales
Fraud protection and chargeback prevention
ADVANCED FITMENT SYSTEM
We built a complete fitment database that makes finding the right part instant and effortless.
We created thousands of SEO-optimized pages for every year, make, and model combination. No guessing. No compatibility issues. No frustrated customers leaving empty-handed.
Before writing a single line, we identified every search term buyers actually use. When someone searches "2018 Honda CBR1000RR brake rotor," they find GBrakes on page one—because we built the content around keywords, not the other way around.
What We Delivered:
Complete year/make/model database covering all major motorcycle brands
Intelligent part grouping showing related products (rotors, pads, lines)
SEO-optimized pages indexed for exact buyer search terms
Fast, attractive interface that guides customers to the right part instantly
Educational content explaining why Spanish 420 steel handles extreme heat
IMPORT/EXPORT TOOL
GBrakes had thousands of SKUs scattered across spreadsheets, databases, and supplier files. Every pricing update or product addition meant hours of manual work and inevitable errors.
We built a custom import/export system that handles bulk updates in seconds. Upload a CSV, map the fields, and the system validates everything before pushing it live.
Bulk product import via CSV
Automatic data validation
Field mapping interface
Error reporting before publish
Export current catalog anytime
Saves hours every week
SEO STRATEGY & RESEARCH
Before rebuilding anything, we ran a full SEO review to understand what riders actually search for. The products were strong, but the site wasn't aligned with real-world keywords.
HIGH-INTENT KEYWORDS
Harley Davidson Brake Rotors
Motorcycle brake rotors
Motorcycle brake pads
Street bike brake pads
Motorcycle brake lines
IMPLEMENTATION
Categories reorganized
Product titles rewritten
Full descriptions added
Fitment fields structured
Internal linking cleaned
Make the site match the way riders actually shop and search
VISUAL DESIGN & TEMPLATES
While the database team built the foundation, our design team crafted an exciting, modern interface that makes shopping effortless.
The Design Process
The design team focused on creating an exciting, modern look that makes shopping intuitive and engaging. Using Photoshop, we developed templates that showcase products in the best possible light.
Each template provides plenty of room for descriptions, specs, associations, and fitment data—ensuring customers have everything needed to make confident purchasing decisions.
Design Deliverables:
Complete product detail page templates with room for specs, descriptions, and fitment
Modern, clean interface that highlights product photography
Intuitive navigation and category structures
Responsive layouts optimized for desktop and mobile shopping
Visual hierarchy that guides customers from browsing to purchase
The Result:
A cohesive design system that balances aesthetics with functionality, making it easy for riders to find exactly what they need while showcasing the quality of GBrakes products.
REVENUE IN MOTION AND RANKINGS RESTORED
Within 30 days of going live, the traction was immediate. GBrakes climbed to #1 for multiple targeted SEO terms and pulled in nearly a quarter of their projected annual revenue in the first month.
BEFORE & AFTER
After the backend was rebuilt, the front-end had to match its speed and clarity.
The new version loads instantly, works on every device, and makes it easy for riders to move through the catalog without friction.
Previous Site
Slow, Heavy & Outdated
Slow load speeds
Multiple clicks to reach products
Unclear product information
Confusing category structure
Poor mobile experience
New Site
Fast, Modern & Clear
Fast load speeds and modern clean design
Fewer clicks to reach any product
Product pages with real specs and clarity
Logical category structure
Mobile-first layout
A front-end that finally matches the rebuilt backend
MANUFACTURERS STUCK BEHIND
THE WRONG STACK
This is our niche. Every time we step in, it works.
Manufacturers and distributors buried under thick competition. They're trying to compete, but lack the tech foundation, marketing firepower, or innovation to get their product in front of real buyers.
When a company stops fighting its old systems and starts using the right ones, everything opens up. One rebuild changes the flow, the speed, the search visibility, the buying experience, and the way the entire operation runs.
If you're ready to see what a real rebuild looks like, let's talk.