MODERN ECOMMERCE, TUNED FOR YOUR CMS LIKE A PERFORMANCE UPGRADE.
How GBrakes went from losing customers to a high-performance platform capturing serious market share in one of the most competitive industries online.
MODERN E-COMMERCE, BUILT ON DECADES OF BRAKING EXPERTISE
TWO YEARS. FIVE TIMES THE COST. ZERO RESULTS.
See Previous Case Study →WE KNEW EXACTLY WHAT TO DO
After two years wasted elsewhere, we assembled a complete feature set to solve every problem immediately.
Why We Chose WordPress
With the database structure solid and the design templates ready, we needed a platform that could handle complex product data while remaining flexible and scalable.
WordPress + WooCommerce emerged as the clear winner. It gave us the power to integrate our custom fitment database, manage thousands of SKUs, and maintain the clean design our team had crafted—all while keeping the site easy to update and maintain.
Key Advantages:
Custom Database Integration:
Seamlessly connected our fitment system with product pages
Scalability:
Built to handle thousands of products and growing inventory
SEO-Friendly:
Native support for the optimization strategies we'd planned
Design Flexibility:
Complete control to implement our Photoshop templates pixel-perfect
Easy Maintenance:
Client can update content without touching code
WordPress + WooCommerce
The perfect foundation for a complex ecommerce system
PAYMENT FLEXIBILITY
Customers expect options. Dealers need invoicing. Everyone wants security and speed. We built a payment system that handles all of it without friction.
From retail customers checking out with Apple Pay to dealers managing invoicing terms, the system adapts to how each customer actually wants to pay.
Credit/Debit Cards
Apple Pay
PayPal
Klarna / Affirm
Purchase Orders
Invoicing
One-click checkout for returning customers
Automatic invoice generation for dealers
Buy now, pay later options increase cart size
Mobile wallet integration for faster mobile sales
Fraud protection and chargeback prevention
ADVANCED FITMENT SYSTEM
We built a complete fitment database that makes finding the right part instant and effortless.
We created thousands of SEO-optimized pages for every year, make, and model combination. No guessing. No compatibility issues. No frustrated customers leaving empty-handed.
Before writing a single line, we identified every search term buyers actually use. When someone searches "2018 Honda CBR1000RR brake rotor," they find GBrakes on page one—because we built the content around keywords, not the other way around.
What We Delivered:
Complete year/make/model database covering all major motorcycle brands
Intelligent part grouping showing related products (rotors, pads, lines)
SEO-optimized pages indexed for exact buyer search terms
Fast, attractive interface that guides customers to the right part instantly
Educational content explaining why Spanish 420 steel handles extreme heat
IMPORT/EXPORT TOOL
GBrakes had thousands of SKUs scattered across spreadsheets, databases, and supplier files. Every pricing update or product addition meant hours of manual work and inevitable errors.
We built a custom import/export system that handles bulk updates in seconds. Upload a CSV, map the fields, and the system validates everything before pushing it live.
Bulk product import via CSV
Automatic data validation
Field mapping interface
Error reporting before publish
Export current catalog anytime
Saves hours every week
SEO STRATEGY & RESEARCH
Before rebuilding anything, we ran a full SEO review to understand what riders actually search for. The products were strong, but the site wasn't aligned with real-world keywords.
HIGH-INTENT KEYWORDS
Harley Davidson Brake Rotors
Motorcycle brake rotors
Motorcycle brake pads
Street bike brake pads
Motorcycle brake lines
IMPLEMENTATION
Categories reorganized
Product titles rewritten
Full descriptions added
Fitment fields structured
Internal linking cleaned
Make the site match the way riders actually shop and search
VISUAL DESIGN & TEMPLATES
While the database team built the foundation, our design team crafted an exciting, modern interface that makes shopping effortless.
The Design Process
The design team focused on creating an exciting, modern look that makes shopping intuitive and engaging. Using Photoshop, we developed templates that showcase products in the best possible light.
Each template provides plenty of room for descriptions, specs, associations, and fitment data—ensuring customers have everything needed to make confident purchasing decisions.
Design Deliverables:
Complete product detail page templates with room for specs, descriptions, and fitment
Modern, clean interface that highlights product photography
Intuitive navigation and category structures
Responsive layouts optimized for desktop and mobile shopping
Visual hierarchy that guides customers from browsing to purchase
The Result:
A cohesive design system that balances aesthetics with functionality, making it easy for riders to find exactly what they need while showcasing the quality of GBrakes products.
REVENUE IN MOTION AND RANKINGS RESTORED
Within 30 days of going live, the traction was immediate. GBrakes climbed to #1 for multiple targeted SEO terms and pulled in nearly a quarter of their projected annual revenue in the first month.
BEFORE & AFTER
After the backend was rebuilt, the front-end had to match its speed and clarity.
The new version loads instantly, works on every device, and makes it easy for riders to move through the catalog without friction.
Previous Site
Slow, Heavy & Outdated
Slow load speeds
Multiple clicks to reach products
Unclear product information
Confusing category structure
Poor mobile experience
New Site
Fast, Modern & Clear
Fast load speeds and modern clean design
Fewer clicks to reach any product
Product pages with real specs and clarity
Logical category structure
Mobile-first layout
A front-end that finally matches the rebuilt backend
MANUFACTURERS STUCK BEHIND
THE WRONG STACK
This is our niche. Every time we step in, it works.
Manufacturers and distributors buried under thick competition. They're trying to compete, but lack the tech foundation, marketing firepower, or innovation to get their product in front of real buyers.
When a company stops fighting its old systems and starts using the right ones, everything opens up. One rebuild changes the flow, the speed, the search visibility, the buying experience, and the way the entire operation runs.
If you're ready to see what a real rebuild looks like, let's talk.