People say it all the time: you're more expensive than the others.

And that’s fine. It’s easy to say that when you're comparing numbers without knowing what you're actually looking at.

You can put two websites side by side, a $500 site and a $15,000 one, and to most people, they look similar.

It’s popular, it’s easy to use, and it feels like a no-brainer. Social media platforms like Facebook, Instagram, and YouTube seem like the perfect place to post your next promotional video.

After all, they’re built for engagement, and everybody’s already there.

But there's always a catch.

“What is SEO and how does it work?”

And honestly? Most people don’t know either.

But they know they need it.

You hear all these little acronyms floating around—SEO, PPC, SEM. Everyone's talking about digital marketing like it’s some magic pill.

So what do most people do?

You're throwing money at SEO and Google Ads, and the clicks are coming, but your business? Still quiet.

No calls. No leads. No new customers walking through the door.

It's not that people aren't interested.

It's that your website isn't selling them.

The manufacturing industry isn't operating on old timelines anymore.

Trade shows, cold calls, and personal referrals may still exist, but they’re no longer enough to consistently fill your pipeline in a digital-first world.