1. Adapt to buyer behavior
Welcome to the era of the connected consumer. Trend predictions for 2015 are that a more enhanced and user friendly experience will influence buyers and their buying decisions. Be careful, if you wait too long you could miss major opportunities. For an effortless customer experience, update your website with richer images, backgrounds, and one page scrolling instead of clicking. Invest in a mobile marketing strategy to make shopping even more seamless. Plan for everyone to see everything on mobile devices. There’s no doubt that technology has changed the way customers shop. With customers becoming increasingly more comfortable with spending, now is the time to make the necessary changes to get your products and services noticed.
2. Use Search Engine Optimization
With the demise of the physical phone book, customers are turning to search engines to find your business. Create and implement an online marketing plan to include identifying your target buyers and defining their search terms. Research your competition and their online presence. Search engine optimization makes it as easy as possible for customers to find the information they are seeking when and where they are seeking it. Use your website to deliver valuable and focused content about your products and services to educate your buyers and rank you high in search results. Delivering consistent and relevant information where your customers are seeking it will influence buying decisions and ultimately create brand loyalty.
3. Use Social Media to drive traffic to your website
Social Media is a growing phenomenon that allows consumers to discover popular, relevant, and credible brands, and talk about them on that platform. It’s also a great channel for businesses to engage with customers and contribute to customer satisfaction. Speaking of engaging with customers, don’t forget to respond to customer reviews, both positive and negative, in a timely manner. To ensure your social media campaign success, be sure to coordinate consistent content and tone throughout each platform that you use. Imagine that your brand is being talked about on social media and gets shared 10 times. Each of those people connect to another network and it gets shared again and again. Your brand then gets discovered by a user that runs a blog or better yet a reporter for a big time publication. The network available through social media offers endless opportunities to make connections and drive traffic to your website which hosts critical information about your business and major selling points about your products and services.
4. Make sure your business has a story
In 2015, website developers and internet marketers will need to improve content to consider truly interactive storytelling. Audiences respond to differently to different types of media so delivery of content should be through several types of media including rich text, full width images and videos. Telling your business’s story will develop your brand and set you apart from your competitors. Not to mention, it is what consumers are looking for in 2015 and it will put you at the top of search results on search engines.
The Final Code
Specialists for internet marketing solutions