Reputation Management

In the modern business environment the ability to influence, control, and manage the information that is available and published regarding your company is a powerful tool. We understand you work hard to ensure your business is doing everything right to ensure a great client and customer experience. However, if your in business long enough you will experience a misunderstanding. This can lead to:

  • Disparaging remarks
  • False claims
  • Embellished experiences
  • PR emergencies
  • Developing a reputation management plan

    A well planned strategy for protecting your reputation involves a variety of proactive preventative measures (including not waiting for bad PR to polish business listings and review hubs) and contingency processes (an established workflow of what to do when bad PR occurs). Because each PR project is unique, we develop a custom workflow for each client. Common tasks in reputation management include:

  • Collecting positive reviews
  • Diplomatically quelling negative reviewsFalse claims
  • Persuading for removal of negative reviews
  • Actively publishing accurate company information
  • Reputation management website areas
  • Review monitoring
  • Emergency PR consulting
  • We help you control the dialogue about your businesses

    Controlling the dialogue is the core concept of reputation management. We provide guidance on how to handle disparaging and false claims, and compose written responses to positive and negative reviews. Other important reputation management activities include building website areas where your audience can leave honest reviews, and creating processes which make it easy for your audience to leave off site reviews. In addition to incorporating reputation management features into your website, our reputation management plan includes monitoring third party programs such as Yelp, Yahoo, Google My Business, Facebook, Bing, BBB, and YP.