Who is searching
A homeowner in Massapequa with water coming through the ceiling
What they type
- roof repair massapequa
- roofer massapequa park
- roof repair north massapequa
- who fixes a roof leak in massapequa
SEO company on Long Island where one street answers to three names
A shop in Elwood gets its mail addressed to East Northport, sits in the Town of Huntington, and has customers who type Elwood. The report runs your trade against East Northport, then Elwood, then Huntington, and shows what Google gave back for each.
Free, and we read it ourselves. No pitch, no obligation, and 805.243.8321 if you would rather talk.
Nassau Hamlets and villages alike Seaford and Wantagh split the search Suffolk Huntington to Montauk Commack is not Smithtown Forks North and South Sag Harbor is its own search Free Report, yours to keep Every name, with the search beside it
One search in one hamlet, four ways to be on it
A homeowner in Massapequa types roof repair massapequa, standing under the leak.
- AI overview The AI answer names companies first Google writes a short answer above everything and names a few companies in it, drawn from pages it already trusts.
- Ads The ads go to the highest bid Paid placements, marked Sponsored, that change hands every time the auction does.
- Maps The map pack is picked by distance Google Business Profile listings, measured from the searcher's phone, or from the place named in the search when there is one.
- Organic The organic results are not for sale Under all of that come the listings that are not paid for, and a page can rank there for a hamlet you have no address in. This is the row we work on.
Massapequa Park, next door, gets a results page of its own, and being first on this one does not put you on that one.
The name on your mail is often the one nobody searches.
Most of Long Island outside the villages is hamlets. A hamlet is a name on a map with no government behind it, so one street can go by the hamlet, the postal town or the township, and no office rules on which. Your customers type whichever one they grew up hearing.
Who is searching
A family in Huntington Station looking for a new dentist
What they type
- dentist huntington station
- dentist huntington ny
- dentist dix hills
- dentist taking new patients huntington station
Who is searching
An owner in Sag Harbor opening the house for the season
What they type
- pool opening sag harbor
- pool opening east hampton
- pool service southampton
- who opens pools in sag harbor
The search most pages never answer
The report settles which of those names carry searches for your trade, and a name that carries none does not get a page.
An ad can be outbid by Friday. Your page cannot.
Ads are placements you rent from Google, and city agencies bid on the same Long Island terms for their own clients. The auction does not know that you are the roofer down the road from the leak.
An organic result is earned by pages written for the hamlet names, plus links to those pages from other local sites, such as a supplier, the chamber or a neighborhood paper.
Your Google Business Profile, the free listing that puts you on the map, gets kept in order too, since the map pack pulls from it. The pages come first, because the Wantagh page is yours whether or not you ever buy an ad.
45 seconds · Unscripted
Watch what he has to say.
The owner of Primary Pool Services, in his own words. We did not tell him a word of it.
Playing · Dillon Brooks, owner
A pool company found only by its own name
Primary Pool Services is a client near our Ventura, California office, so it is not a Nassau story. These figures come from the whole plan we built for the owner: the site, the pages, the video, and one ad campaign he ran on top.
| Measure | Increase | Against what |
|---|---|---|
| growth in 15 months | 400% | Forty pools on the route became more than two hundred |
| more calls from Google Ads | 162.5% | The campaign month against the month before |
| revenue in year one | 25%+ | Revenue. Not clicks, not visits |
Read the Primary Pools case study 400% growth in 15 months
The Primary Pools page shows the working.
The names you hold, and the ones you do not
Your website goes in, and a written report comes back, one line per place name.
- We type each hamlet name ourselves, set to the searcher's town, rather than pulling a rank out of a tool.
- Each finding sits beside the search it came from, so you can run it yourself and see the same page.
- Where a place name is out of reach, it says so, instead of listing it as work to sell you.
It makes sense without us in the room. Or call 805.243.8321 and ask us straight out.
What lands on your desk before you decide anything
Nothing in it is general. Every line names a hamlet.
Your position, hamlet by hamlet
Each place name we ran, with where you sat on the page for it, including the names you never wrote a page for and hold anyway.
The empty hamlets next door
The places you already work in where Google has never shown you, which are usually easier to win than the one you are fighting hardest for.
Who is in the spot right now
For each name, whether the spot belongs to a local roofer or to a directory that sells the lead on.
What passing each one takes
Which names to go after first and what each one needs, so the size of the job is clear for every name.
Sent as a document you can print, not a login to a dashboard.
Questions worth asking any SEO company.
All 59 SEO articles
10 Questions to Ask Before You Hire an SEO CompanyYou are about to pay somebody every month for work you cannot see. Ask these ten questions first. They cost you nothing, and the answers tell you everything.Read it 
What Your SEO Report Should Actually Show YouIt lands on the first of the month. Twelve pages, four charts, a healthy number of green arrows. You read it on your phone in the truck, feel vaguely reassured, and could not tell anybody what it said.Read it 
Why Does My Competitor Outrank Me?You already looked. Incognito window, your main term, and there they are, sitting above you. So here is the honest list of why.Read it
What owners on the island want to know.
Why do we rank in one town and vanish in the next one over?
Your pages name one place. A page written for Bay Shore has not one word on it that says Brentwood, so the Brentwood results page has no reason to list you.
Which place name do we go after?
Whichever ones your customers type, and for most trades that is more than one. The report ranks them for your trade, so the first page goes to the name with the most searches behind it and the rest follow in order.
Are you actually on Long Island?
The office with a street address is at 1300 Eastman Ave in Ventura, California, and on the island we drive to you. The people writing your pages know that Huntington and Huntington Station are different places without looking it up.
Is the East End a different job?
Yes. Out past Riverhead, many of your customers are typing from Manhattan or from another state. Pins follow wherever the phone is unless the search names a town. Type pool service from an apartment in Manhattan and the pins are in Manhattan. Add the word Southampton and the pins move to Southampton, from the same phone. The second-home owner usually types the hamlet name, so the job out there is a page for each hamlet.
Can you guarantee number one?
No. Google decides the order and says so on its own help pages. What the report does instead is call each name: it will say which names are winnable and which are not, and why, and it will say plainly which names we would not chase for you.
Do we have to sign a contract?
No contracts. The Massapequa page we write sits on your site under your own domain, and it stays there whether or not we do. You keep it going while it is worth it to you, and stopping takes an email.
The Truth About search on Long Island
“The search that matters to you has a hamlet name after it, and that is the one we check first.” The Final Code
Try it tonight. Type your trade and the hamlet you work in most, from your own phone, and look at who comes up. That is the page we would be working on.
Search is one part of what we run on Long Island, and the video is what makes a customer call you rather than the next name down.
or call or text us
805.243.8321