Web design for companies that sell to other companies for a sale that takes months, not minutes

Your buyer does homework, compares specs, and pulls two colleagues into the decision before anybody calls you. By the time your phone rings the choice is mostly made, and it was made on somebody's website. We show you where yours is losing them.

Free, and we read it ourselves. No pitch, no obligation, and 805.243.8321 if you would rather talk.

~50% Growth Superlok USA, in two years 30+ Years in business Websites and marketing, one crew No Contracts Stop whenever you want 2 Offices Ventura and Long Island

A world-class product the engineers who needed it could not find.

Superlok USA supplies instrumentation fittings and valves built to a standard the industry knows by name. For years the engineers searching for exactly that landed on somebody else. Here is what changed when the catalog became findable, part by part.

Shelves of Superlok USA fittings and valves in the Ventura, California warehouse The shelf in Ventura, California
294 to 10,000+ Search terms the site appears for

Two years ago against today. Most of the original set was somebody typing the company name.

~50% Business growth since the work began

On a base already in the tens of millions, and with the money no longer going on rented clicks.

Every part Rephotographed and rewritten

The catalog reorganized around how buyers actually search, with a parts finder that matches competitor part numbers to the right part.

The only thing that changed is that the engineer can find them.

Read the Superlok USA case study

What clients say about working with us.

Word for word. Read them all on Google

  • We are very pleased with the website that the team at the Final Code created for us and with the training they provided on how to control our site. Our customers are also impressed with our site and comment on how good it looks.
    Kaylor Painting Google review, Jul 9, 2016
  • I started my business about 6 months ago and couldn't get my key words anywhere in search engines after burning through a few hundred dollars trying google adwords with no results I went to the Final Code. Now I am on page one or two of every category I am attempting and moving up all of they time. Larry and his crew teach you what you need to maintain a competitive web site that brings results. They are fun to work with. You could spend thousands on an outside company to optimize your website of a fraction of that with Final Code and learn how to do it yourself. Highly recommend them
    Nancy Barna Google review
  • This company saved my sanity! I was looking for a company that allowed me to have the freedom to do what I needed/wanted to do with my website and also offer excellent customer service. I struck gold! The Final Code team is super supportive. They never leave me hanging if I have questions or need assistance. Their software allows me complete control of our site. It has made having a website fun again! I would highly recommend them!
    Channel Islands Sportfishing Google review
  • Several web companies have created and hosted my website over the last 20 years. Never before have I received the service, support, and training that The Final Code provides. They respond immediately to my needs and sincerely want me to succeed. The Final Code has designed my site so that I have access to all my pages. I am able to make immediate changes to the text and images, whenever I desire. I love playing with my beautiful website and I love the Final Code for making it possible!!! PS I am grateful for the great response to my site from new clients. People are finally finding me because of The Final Code's SEO.
    Nomi Wagner Google review, Jun 29, 2016
  • Everyone at The Final Code has been so helpful .. Larry is always just a phone call away. Not being very computer savvy I am always relieved that Larry is willing and able to make the changes and additions to my website keeping all of my Surfcat Cafe & Adoptions followers up to date. As a nonprofit we were very grateful that they were understanding about our financial situation and were very reasonably priced. Thanks Final Code!! Leslie Weiss Surfcat Cafe & Adoptions
    Leslie Weiss Google review, Jun 17, 2016
  • In our line of work we get SEO/Web Marketing calls all day and to say the least my least favorite of calls. However We have been working with the Final Code for Almost 2 years now and they are top notch in customer service and know exactly what they are doing. My SEO Stats prior to the final code i thought was impressive for a small company of our nature, however after the final code.. WOW. My numbers have almost tripled this year alone and the business reflects those numbers. The team at the final code is top notch and extremely friendly. With their web code program i can go in and create, edit and screw up any page of my website in a flash (not recommended!) and the best part is these guys are always right on the button to fix my mistakes same day. We have had a great working relationship and if you truly want Free Google Placing, SEO tracking and of course local 805 business they are the guys to contact. We highly recommend them!
    Channel Islands Helicopters Google review
  • Working with Larry and the rest of The Final Code team has been fantastic! We originally had our website built by an independent web developer and it was a nightmare dragging on for months. It got to the point where we fired the guy and started looking for a professional web development company to finish the project. We found The Final Code and from the very beginning the process went so smoothly and the website was up and running in just weeks! I’ve worked for and with other web development agencies before and by far The Final Code has exceeded all my expectations – very professional, quick turnaround times, and Larry was beyond knowledgeable on building the best website to attract the most traffic. The best part was how the website was built so I can maintain it myself and Larry is there to teach me all that I need to know. I highly recommend The Final Code for all your website needs!
    Macy Homes Google review, Jul 2, 2016
  • These guys are great! I have 5 million questions and they are quick to help. Check them out!
    Molly Carroll Google review, Feb 19, 2016
  • I was referred to The Final Code by a support person at Xero Accounting, an online accounting app I use and support for clients. I had a website up and running for over 2 years, and knew that little or no search traffic was driven to the site, datapro.la. I spoke first to Larry Murphy, and then with Carlo Godoy and James Nisky. They spent a good deal of time with me, going over what they offer, and after takig a look at my existing site, made some recommendations. I am quite computer-literate, but website-dumb. They were patient with me, explaining until I had a good preliminary understanding. Feeling that I was in good hands, I decided to move forward with them redoing, and educating me on how to redo what I could to the website. A great decision on my part, as this group has come through for me in a spectacular fashion. Although not complete, as ongoing tweaking by me, with their assistance, to optimize content, add blog material, etc., datapro.la has a much more professional look and feel, and more importantly, has added what it takes to drive traffic to the website. I cannot fully describe how very happy, and confident, I am dealing with this group. I know they have my back, and are very responsive to questions and requests. Stupid cliche, buy you are in good hands with The Final Code. It is a great feeling to know this is true.
    David Goldstein Google review
  • Everyone at The Final Code has been fantastic. I own a small beekeeping company. Almost all of my business comes from people google searching beekeepers, due to the nature of the trade. Initially I hired a company for $1200 who promised they could get me to the top of google. It was one guy working out of a library. He claimed it would be easy. I needed the work done in six months. He informed me that his method was a secret, and that he used hidden back links to boost my website. Eight months and $1200 later I was congratulated on reaching the fifth page on google, and the first page on bing. Not only was I out the $1200, but I also lost a year of revenue. I started taking work from my biggest competitors to get by since my phone was not ringing. They were getting all of the business in the area since my SEO guy failed. They were receiving twenty to fifty calls per day. I was lucky to even get one. In a final desperate move I asked The Final Code for help. The Final Code was very different than the previous company. I walked into their office. They offered no secret back links, no empty promises. They laid out everything they were going to do, and everything I had to do to improve my results. Within two months I had several key words on not only the front page of google, but a few of them were the top search result, and they had reports which allowed me to see all the key words I need to improve upon to continue growing. The difference in my business has been incredible. I went from nearly going bankrupt in December to hiring my first employee in June, and I am completely overwhelmed with business. The Final Code saved my business. I really can't thank them enough. To top it all off Larry and Amber have been a genuine pleasure to work with. I can't recommend them enough.
    Bryan Castro Google review, Jun 30, 2016
  • The Final Code was very patient in trying to fulfill all my requests. Carlo worked with me to set up my website for my tax preparation business and he also provided a good training session to manage my website. I feel confident in using my website and I know I can come to ask Carlo if I have any questions.
    Luis Huapaya Google review
  • My wife and I operate a company in Ventura County which provides assorted janitorial and commercial cleaning services. We contacted The Final Code because we had several existing websites and various online listings ran by several different people. Our online presence was a mess and were paying a web company for services we couldn't necessarily verify, we couldn't manage our own website if we wanted, we weren't sure if people were visiting our site and it wasn't a great feeling. We met with The Final Code to help us tie up all of those loose ends, built a new website for our company to attract more users to help generate more business. Thankfully, The Final Code was understanding and was able to work within our budget. We now have these issues resolved and the new site is climbing the Google rankings weekly and is now a page one on several main search terms. We received a lot of of valuable advice on SEO, search engine optimization, and they continue to work with us to progress upward in our online presence. I appreciate that The Final Code staff has been so patient and they are always available whenever we have questions or concerns. They have also trained us on how to update and edit our site so that we are free to make changes when necessary. One of the best parts of working with them is that I'm able to walk into their office and know I will be taken care of. This year The Final Code is building several new websites for separate organizations of ours and we're excited to continue collaborating with The Final Code! Thanks everybody for making our company online presence successful and helping to increase business
    Ken Duff Google review
  • Through my experience, web marketing companies are like used car salesmen... Thousands to choose from, difficult to trust, and are filled with empty promises. The Final Code is exactly the OPPOSITE! Larry, James, and Carlo are always fantastic to work with and know their business inside and out. From SEO to web marketing tactics, I trust them completely with the online presence of my company. They take their time to personally make sure that I am happy with their service and provide REAL statistics (not just Google analytics) behind any changes made to our site They provide valuable insight and ideas on how to grow your online presence and then can execute those ideas immediately (or train you on how to make changes yourself)!. The interface that accompanies their service is easy to use and gives you access to change / update anything that you would ever want to. I highly recommend The Final Code for any of your SEO / Web Marketing needs.
    Justin Engelbach Google review
  • Larry and the team at The Final Code in Ventura literally breathed life back into my business. At the time I hired The Final Code, I had invested thousands of dollars in ongoing website “optimization” with another company. Despite that effort, my law office website was nowhere to be found when it came to the core of my practice – potential clients searching for either criminal defense attorneys or DUI attorneys in my local area. As soon as The Final Code took over care of my website applying their innovative approach, I experienced a dramatic increase in the number of calls I received for DUI and all other criminal cases. I not only skyrocketed to the very top of DUI searches, I have maintained a consistent, top-ranked placement over the last six months. The Final Code team has a passion for helping clients that is evident in all they do. Larry, Carlo, James and team were always at the top of their game and, I felt, sincerely committed to helping me achieve real results. They went out of their way at all points to help me through the process, to aggressively make results-oriented changes, and to communicate with me in a way that made me feel valued as a client. Most importantly to me as a client, everyone at The Final Code conveyed to me that they truly cared about the welfare of my business and did so in an ongoing way. Recognizing the ever changing nature of internet marketing, the team at The Final Code has gone out of their way to keep my website fresh and at the top through expert monitoring and continual innovation. In the website business, the professionals at The Final Code are people of honor and that’s saying a lot. I whole-heartedly recommend The Final Code. You can trust the team to get you the results you want and to do so with dedication and integrity.
    Jennifer Zide Google review

You are not selling to one person. You are selling to three, and two of them never call.

A consumer site chases a fast, gut-feel buy. This is the other kind: weeks of research, several people, and a website doing the talking in every room you are not in. Here is who touches it, when, and what each of them is looking for.

Who is on your website at each stage of a considered technical purchase
Who 01 First search 02 Shortlist 03 Spec check 04 Internal sell 05 Quote 06 Reorder
The one who needs it Specs, drawings, and whether it fits what they already run On your site On your site On your site Being shown it by somebody else Not involved On your site
The one who buys it Lead time, terms, minimums, and whether you are a real company Not involved On your site Being shown it by somebody else On your site On your site On your site
The one who signs it Proof that somebody else already trusted you with this Not involved Not involved Not involved On your site On your site Not involved

You have a list of reasons not to touch the site. We have heard all six.

  1. 01 Our site looks fine. Looking fine and working are different tests. A site can win an award and bring in nothing.
  2. 02 We would be starting from nothing. Rarely. Most rebuilds keep the platform, the content worth keeping and the rankings.
  3. 03 Nobody buys this off a website. No, they shortlist off one. By the time your phone rings the decision is mostly made.
  4. 04 We are mid-contract with someone. Then take the report and hand it to them. It is written so it can be.
  5. 05 The last agency disappeared for three months. You get the scope, the order of work and the hours before it starts.
  6. 06 We do not have the internal time for this. You answer questions about your own products and your own buyers. The rest is ours.

Everybody asks these three in this order. It is exactly upside down.

An agency that only knows one platform will recommend that one every time, and you will spend five years working around a decision made for somebody else's convenience.

  1. What runs it? WooCommerce, Shopify or BigCommerce, chosen per project rather than per habit.
  2. What does the site have to do? Fitment, accounts, quoting, stock, the things a buyer needs it to answer.
  3. What are you actually selling? The catalog, its shape, and the condition of the data underneath it.

Answer them bottom-up and the platform picks itself.

We wire your website into the CRM and software a multi-month deal runs on

Design shops sell the paint and stop at the CMS

A year-long deal touches your pages again and again, visited and shared many times before anyone buys. That only works if the plumbing behind them carries the lead across months. The CMS (content management system) is the tool used to build web pages. We go further and connect your website to the software that runs the deal:

  • CRM (customer relationship management) handoff so a form fill lands as a tracked lead with its source attached, ready to route. The CRM is the software that tracks every lead and deal.
  • Lead nurture that keeps a months-long lead warm between visits instead of letting it cool.
  • ERP, PIM, and CRM links so product, pricing, and account data stay right across systems. ERP (enterprise resource planning) runs your orders, inventory, and pricing. PIM (product information management) holds your product details.

The custom builds and the plumbing that carry a lead across months are covered in full on software and integrations.

We measure a website's impact on a deal that closes a year later

You cannot use a last-click number, because there is no single click

Here is the hard question in B2B web design: did the website move a deal that closes a year out? Some regulated or platform-swap deals take even longer. So we measure against the real cycle:

  • Tie visits and page views back to the account through the CRM.
  • Watch which pages returning stakeholders open as the deal moves.
  • Check whether the pages built for each person on the committee get used at all.
  • Use Microsoft Clarity to watch where visitors click and where they leave.

Measuring your pages against how the group behaves is how you find the friction and fix it. Make the contact form easy to finish, too. A clumsy form loses the customer twice.

Want to know where your site is losing the committee?

Put your address in and we read it ourselves: where people leave, what is holding your search back, and whether the platform under it still fits. It comes back in writing, with the hours scoped.

  • The pages buyers leave from, and what they were after when they left.
  • What your speed and structure are costing you in search.
  • Which platform fits, including the case for keeping what you have.

No pitch, no obligation, and nothing to sign. Or call 805.243.8321 and ask us straight out.

What owners ask us before they rebuild anything.

How do you scope a build like this?

We scope the work and project the hours before anybody quotes a number. It comes to you in writing before any commitment, and the number does not move quietly afterwards.

Do you work with businesses like ours?

Manufacturers and distributors carrying very large catalogs, and local service businesses that live and die by the phone. The long, technical sale is the one we build for.

Do we have to sign a contract?

No. There is nothing to sign and nothing to cancel, and we have never locked anybody in. Stop whenever you want. You stay because the work is earning, and the month you decide it is not, you stop.

Will it work with the CRM we already run?

That connection is the part we build. A form fill lands in your CRM as a tracked lead with its source attached, ready to route, and we link the ERP, PIM and CRM so product, pricing and account data stay right across systems.

Where are you, and how do we meet?

Ventura, California, and Long Island, New York. Zoom works for most of it. If you are near either one, we would rather sit down with you.

The Truth About B2B Web Design

“The sale takes months, and your site has to work every week of them, in every room you are not in.” The Final Code

We build the site that carries the whole committee, from the first search to the signed deal. The machinery behind the store, portals, quoting tools and the plumbing between them, is over in Software and Integrations.


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