Video marketing services people actually watch

Almost nobody reads a page from top to bottom. Put a video on that same page and your customers stop and watch it through. We animate it, fly it or shoot it, then cut it for your website, your search presence and the channels you already pay for.

Free, and we read it ourselves. No pitch, no obligation, and 805.243.8321 if you would rather talk.

3 Ways in Animated, flown, or on a gimbal 1 Shoot Cut for every screen you own 30+ Years in business Serving the web community No Contracts Nothing to sign, nothing to cancel

Three ways to get a video made. Your story decides which.

Not every business wants a camera on site, and not every story needs one. We tell you which of the three fits before anybody books a day.

Animated: Animation and mascots

The one we get asked for most. A character built with our own tools and animated in house (yours if you already have one, or a new one if you do not), so nobody stands in front of a lens and nothing waits on the weather.

Flown: Drone and aerial

For a yard, a site, a property or a fleet, the scale of the thing only reads from above. One pass gives you an establishing shot the rest of the video hangs off, and a look at your operation your customers cannot get from the street.

Walked: Gimbal and motion

A stabilised walk through the shop, the line or the build. It moves the way your customers would move if your customers were standing in the room, which is what makes a real space feel real on a screen.

Animation is the one we get asked for most. It is not the only one we do, and a video with a camera in it is often the right answer. We will tell you plainly which of the three yours is.

What clients say about working with us.

Word for word. Read them all on Google

  • We are very pleased with the website that the team at the Final Code created for us and with the training they provided on how to control our site. Our customers are also impressed with our site and comment on how good it looks.
    Kaylor Painting Google review, Jul 9, 2016
  • I started my business about 6 months ago and couldn't get my key words anywhere in search engines after burning through a few hundred dollars trying google adwords with no results I went to the Final Code. Now I am on page one or two of every category I am attempting and moving up all of they time. Larry and his crew teach you what you need to maintain a competitive web site that brings results. They are fun to work with. You could spend thousands on an outside company to optimize your website of a fraction of that with Final Code and learn how to do it yourself. Highly recommend them
    Nancy Barna Google review
  • This company saved my sanity! I was looking for a company that allowed me to have the freedom to do what I needed/wanted to do with my website and also offer excellent customer service. I struck gold! The Final Code team is super supportive. They never leave me hanging if I have questions or need assistance. Their software allows me complete control of our site. It has made having a website fun again! I would highly recommend them!
    Channel Islands Sportfishing Google review
  • Several web companies have created and hosted my website over the last 20 years. Never before have I received the service, support, and training that The Final Code provides. They respond immediately to my needs and sincerely want me to succeed. The Final Code has designed my site so that I have access to all my pages. I am able to make immediate changes to the text and images, whenever I desire. I love playing with my beautiful website and I love the Final Code for making it possible!!! PS I am grateful for the great response to my site from new clients. People are finally finding me because of The Final Code's SEO.
    Nomi Wagner Google review, Jun 29, 2016
  • Everyone at The Final Code has been so helpful .. Larry is always just a phone call away. Not being very computer savvy I am always relieved that Larry is willing and able to make the changes and additions to my website keeping all of my Surfcat Cafe & Adoptions followers up to date. As a nonprofit we were very grateful that they were understanding about our financial situation and were very reasonably priced. Thanks Final Code!! Leslie Weiss Surfcat Cafe & Adoptions
    Leslie Weiss Google review, Jun 17, 2016
  • In our line of work we get SEO/Web Marketing calls all day and to say the least my least favorite of calls. However We have been working with the Final Code for Almost 2 years now and they are top notch in customer service and know exactly what they are doing. My SEO Stats prior to the final code i thought was impressive for a small company of our nature, however after the final code.. WOW. My numbers have almost tripled this year alone and the business reflects those numbers. The team at the final code is top notch and extremely friendly. With their web code program i can go in and create, edit and screw up any page of my website in a flash (not recommended!) and the best part is these guys are always right on the button to fix my mistakes same day. We have had a great working relationship and if you truly want Free Google Placing, SEO tracking and of course local 805 business they are the guys to contact. We highly recommend them!
    Channel Islands Helicopters Google review
  • Working with Larry and the rest of The Final Code team has been fantastic! We originally had our website built by an independent web developer and it was a nightmare dragging on for months. It got to the point where we fired the guy and started looking for a professional web development company to finish the project. We found The Final Code and from the very beginning the process went so smoothly and the website was up and running in just weeks! I’ve worked for and with other web development agencies before and by far The Final Code has exceeded all my expectations – very professional, quick turnaround times, and Larry was beyond knowledgeable on building the best website to attract the most traffic. The best part was how the website was built so I can maintain it myself and Larry is there to teach me all that I need to know. I highly recommend The Final Code for all your website needs!
    Macy Homes Google review, Jul 2, 2016
  • These guys are great! I have 5 million questions and they are quick to help. Check them out!
    Molly Carroll Google review, Feb 19, 2016
  • I was referred to The Final Code by a support person at Xero Accounting, an online accounting app I use and support for clients. I had a website up and running for over 2 years, and knew that little or no search traffic was driven to the site, datapro.la. I spoke first to Larry Murphy, and then with Carlo Godoy and James Nisky. They spent a good deal of time with me, going over what they offer, and after takig a look at my existing site, made some recommendations. I am quite computer-literate, but website-dumb. They were patient with me, explaining until I had a good preliminary understanding. Feeling that I was in good hands, I decided to move forward with them redoing, and educating me on how to redo what I could to the website. A great decision on my part, as this group has come through for me in a spectacular fashion. Although not complete, as ongoing tweaking by me, with their assistance, to optimize content, add blog material, etc., datapro.la has a much more professional look and feel, and more importantly, has added what it takes to drive traffic to the website. I cannot fully describe how very happy, and confident, I am dealing with this group. I know they have my back, and are very responsive to questions and requests. Stupid cliche, buy you are in good hands with The Final Code. It is a great feeling to know this is true.
    David Goldstein Google review
  • Everyone at The Final Code has been fantastic. I own a small beekeeping company. Almost all of my business comes from people google searching beekeepers, due to the nature of the trade. Initially I hired a company for $1200 who promised they could get me to the top of google. It was one guy working out of a library. He claimed it would be easy. I needed the work done in six months. He informed me that his method was a secret, and that he used hidden back links to boost my website. Eight months and $1200 later I was congratulated on reaching the fifth page on google, and the first page on bing. Not only was I out the $1200, but I also lost a year of revenue. I started taking work from my biggest competitors to get by since my phone was not ringing. They were getting all of the business in the area since my SEO guy failed. They were receiving twenty to fifty calls per day. I was lucky to even get one. In a final desperate move I asked The Final Code for help. The Final Code was very different than the previous company. I walked into their office. They offered no secret back links, no empty promises. They laid out everything they were going to do, and everything I had to do to improve my results. Within two months I had several key words on not only the front page of google, but a few of them were the top search result, and they had reports which allowed me to see all the key words I need to improve upon to continue growing. The difference in my business has been incredible. I went from nearly going bankrupt in December to hiring my first employee in June, and I am completely overwhelmed with business. The Final Code saved my business. I really can't thank them enough. To top it all off Larry and Amber have been a genuine pleasure to work with. I can't recommend them enough.
    Bryan Castro Google review, Jun 30, 2016
  • The Final Code was very patient in trying to fulfill all my requests. Carlo worked with me to set up my website for my tax preparation business and he also provided a good training session to manage my website. I feel confident in using my website and I know I can come to ask Carlo if I have any questions.
    Luis Huapaya Google review
  • My wife and I operate a company in Ventura County which provides assorted janitorial and commercial cleaning services. We contacted The Final Code because we had several existing websites and various online listings ran by several different people. Our online presence was a mess and were paying a web company for services we couldn't necessarily verify, we couldn't manage our own website if we wanted, we weren't sure if people were visiting our site and it wasn't a great feeling. We met with The Final Code to help us tie up all of those loose ends, built a new website for our company to attract more users to help generate more business. Thankfully, The Final Code was understanding and was able to work within our budget. We now have these issues resolved and the new site is climbing the Google rankings weekly and is now a page one on several main search terms. We received a lot of of valuable advice on SEO, search engine optimization, and they continue to work with us to progress upward in our online presence. I appreciate that The Final Code staff has been so patient and they are always available whenever we have questions or concerns. They have also trained us on how to update and edit our site so that we are free to make changes when necessary. One of the best parts of working with them is that I'm able to walk into their office and know I will be taken care of. This year The Final Code is building several new websites for separate organizations of ours and we're excited to continue collaborating with The Final Code! Thanks everybody for making our company online presence successful and helping to increase business
    Ken Duff Google review
  • Through my experience, web marketing companies are like used car salesmen... Thousands to choose from, difficult to trust, and are filled with empty promises. The Final Code is exactly the OPPOSITE! Larry, James, and Carlo are always fantastic to work with and know their business inside and out. From SEO to web marketing tactics, I trust them completely with the online presence of my company. They take their time to personally make sure that I am happy with their service and provide REAL statistics (not just Google analytics) behind any changes made to our site They provide valuable insight and ideas on how to grow your online presence and then can execute those ideas immediately (or train you on how to make changes yourself)!. The interface that accompanies their service is easy to use and gives you access to change / update anything that you would ever want to. I highly recommend The Final Code for any of your SEO / Web Marketing needs.
    Justin Engelbach Google review
  • Larry and the team at The Final Code in Ventura literally breathed life back into my business. At the time I hired The Final Code, I had invested thousands of dollars in ongoing website “optimization” with another company. Despite that effort, my law office website was nowhere to be found when it came to the core of my practice – potential clients searching for either criminal defense attorneys or DUI attorneys in my local area. As soon as The Final Code took over care of my website applying their innovative approach, I experienced a dramatic increase in the number of calls I received for DUI and all other criminal cases. I not only skyrocketed to the very top of DUI searches, I have maintained a consistent, top-ranked placement over the last six months. The Final Code team has a passion for helping clients that is evident in all they do. Larry, Carlo, James and team were always at the top of their game and, I felt, sincerely committed to helping me achieve real results. They went out of their way at all points to help me through the process, to aggressively make results-oriented changes, and to communicate with me in a way that made me feel valued as a client. Most importantly to me as a client, everyone at The Final Code conveyed to me that they truly cared about the welfare of my business and did so in an ongoing way. Recognizing the ever changing nature of internet marketing, the team at The Final Code has gone out of their way to keep my website fresh and at the top through expert monitoring and continual innovation. In the website business, the professionals at The Final Code are people of honor and that’s saying a lot. I whole-heartedly recommend The Final Code. You can trust the team to get you the results you want and to do so with dedication and integrity.
    Jennifer Zide Google review

Give your brand a face people remember.

Characters animated in house, then cut for every feed, every ad and every screen you own. Some we build from scratch, some our customers already had.

45 seconds · Unscripted

Watch what he has to say.

The owner of Primary Pool Services, in his own words. We did not tell him a word of it.

The proof

PrimaryPoolServices.com already had a mascot we put it to work, and the phone changed

Turtle Tim was theirs before we met. We built the search and local base first, then animated the mascot and put the video where their customers were. These are their figures, off the case study ledger.

Each figure carries its own comparison period.
MeasureIncreaseAgainst what
growth in 15 months
400%
Forty pools on the route became more than two hundred
more calls from Google Ads
162.5%
The month the Turtle Tim campaign ran, against the month before
revenue in year one
25%+
Revenue. Not clicks, not visits
Read the Primary Pools case study 400% growth in 15 months The Primary Pools page shows the working.

A visitor who watches is a visitor who stays. Search engines can see that.

Most people do not read. Your customers skim a page, decide in a moment whether it is worth the time, and go back to the results. Put a video on that same page and your customers stop and watch it through instead.

That difference has a name. Dwell time is how long somebody stays before returning to search, and it is one of the ways Google works out whether a page actually answered the question it ranked for. A video is the most reliable way to move it, because watching is the one thing your customers will do without being asked twice.

The video earns the page its position a second way as well. A transcript, captions and proper markup mean every word spoken in it is indexed like the rest of your content, so one production both holds your customers and gives search something more to read.

The page as words
Your customer skims it and goes back to the results.
The same page, with a video
Your customer stops, watches, and is still there when it ends.
That difference is one of the ways a search engine tells a page that answered the question from a page that sent your customer straight back to the results.

The first thing on the page should move. It is what keeps your customers there.

A hero that moves does the introduction a paragraph cannot. Before your customers have read a word, the video has shown the yard, the line, the crew or the character, and the page has already said what kind of company this is.

That is the difference between a website that lists what you do and a website that shows it. Your customers arrive, the video holds them, and the scroll that follows belongs to somebody who has already decided to keep looking.

It is also the cheapest presentation upgrade a site can be given. The structure of the page does not change and the copy does not move. The thing at the top of it starts moving.

The video sits where the headline used to be. Nothing below it changes, which is why this is the cheapest thing you can do to a page that is already written.

If you want it from the top

What video marketing actually involves

The short version, for whoever would rather be shown than told: what the work covers, and what the animation that makes up most of it actually looks like.

Here is what comes back to you before you spend a dollar with us

Four things, in writing, and you can hand the whole thing to whoever shoots for you now.

Which of the three fits

Whether your story is better animated, flown or walked, with the reason, so you are not paying for a crew you did not need.

What the video has to do

The one claim it carries and the reason to believe it, written down before anybody books a day or opens a drawing file.

Where every cut goes

One production, cut for your website, your search presence and every feed you own, so you are not paying per channel.

What it takes to make

The work in the order it has to happen, with the hours scoped, so the number is in front of you before you decide anything.

No contract, nothing to cancel. You get the number before you commit to it, and it does not move quietly afterwards.

Want to see what a video would do for the pages you already have?

Put your address in and we read the site: the pages doing the selling, and what a video at the top of them would change.

  • Which of the three fits your story, and what each one costs.
  • Where the video goes once it exists, page by page.
  • The work in the order it has to happen, with the hours scoped.

No pitch, no obligation, and nothing to sign. Or call 805.243.8321 and ask us straight out.

Everything people ask about video before they say yes.

Do we have to be on camera?

Only if you want to be. Animation needs nobody on camera and nothing on site, and it is the option we get asked for most: the PrimaryPoolServices.com video that moved their calls was their own mascot animated, not a founder talking to a lens.

We paid for footage once and it just sat on the website.

Because that video was made as a keepsake and never given a job. A video scoped for the pages it will sit on, cut for the screens it will run on, and measured against calls and booked work is a different piece of work from a highlight reel, and it is the scoping, not the camera, that makes the difference.

Does video actually help SEO?

In two ways. Your customers stay on a page with a video on it, and that dwell time is one of the signals a search engine uses to judge whether a page answered the question it ranked for. The video also adds content search can read: a transcript, captions and proper markup mean the words spoken in it are indexed like anything else on your site.

What does video marketing cost?

It depends, and how long is a shoelace? Nobody can price this honestly before knowing what the video has to do, where it runs and how much of it there is. So we find that out first, then scope the work and sculpt it to fit what you actually need. We work by the hour. There is no flat rate and no cookie-cutter package here, because a package is a number somebody wrote before they met you. You get the hours in front of you before you commit, and you pay for the work that is genuinely needed. It starts with a free evaluation, including a straight read on whether your foundation is ready or needs work first.

How long before anything happens?

A video changes how a page behaves from the day it goes live, because the visitors are already arriving and the video is what holds them. The search side compounds instead: every page and every piece we add stacks on the last one, so the best month is usually still ahead of you.

Do we have to sign a contract?

No. There is nothing to sign and nothing to cancel, and we have never locked anybody in. Stop whenever you want, go whenever you want. You stay because the work is earning, and the month you decide it is not, you stop.

Where are you, and how do we meet?

Ventura, California, and Long Island, New York. Zoom works for most of it. If you are near either one, we would rather sit down with you.

The Truth About Video That Sells

“Most people will not read your page. Almost all of them will watch what is on it.” The Final Code

We animate it, fly it or shoot it, then cut it for the website, the search presence and the channels you already pay for. One team owns the making and the placing, so there is no seam for it to get lost in. Learn more at TheFinalCode.com.

One plan covers production and the distribution that turns it into results, and it starts with a free evaluation. We produce and run this work for businesses across California and nationally, as one lane of the wider digital marketing program.


or call or text us
805.243.8321

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Most people will not read your page. Almost all of them will watch it.

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