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The Ventura County SCORE Awards. We would not have made it this far without Dan
Frederickson and SCORE.
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See who is outranking you
We run your site against the competitors taking your calls, and send back the pages costing you the work. No meeting, no pitch.
Give us your website and we show you where an ad budget leaks, what Google has been counting as a win, and what it takes to buy work instead of clicks.
Free, and we read it ourselves. No pitch, no obligation, and 805.243.8321 if you would rather talk.
The proof
Primary Pool Services built its search and local base first, then gave Google Ads a mascot video worth showing and told the campaign to count phone calls, not form fills, on comparable spend.
| Measure | Increase | Against what |
|---|---|---|
| growth in 24 months | 400% | Forty pools on the route became more than two hundred |
| more calls from Google Ads | 162.5% | The month the Turtle Tim campaign ran, against the month before |
| revenue in year one | 25%+ | Revenue. Not clicks, not visits |
You already run ads, or you are about to, so you do not need the definition. Four things come back to you, in writing.
The terms, placements and audiences taking your money without bringing work.
Google aims at whatever you tell it to count. You see what a campaign is likely being told to count, and whether that thing is a customer.
The assets, feeds and signals the auction rewards, and the ones you are not handing it.
Search ads, Performance Max, social ads and tracking: four jobs, scoped in hours, and none of them run themselves.
Where an unmanaged campaign leaks a local budget
Performance Max is Google's automated campaign: one set of ads, placed by Google's AI across Search, YouTube, Maps, Gmail and banner spots on other sites. Because it runs across all of Google, left alone it burns money fast:
The fix is control. We build one set of ads per service, add exclusions so you do not pay to show where your own name already wins, and pull every insight Google will share.
The first condition is creative, and video is the lever
Video is what moves a local campaign from budget leak to winner. Search, YouTube and Google's automated campaigns all favor video and open space that text cannot reach.
Short, bite-sized clips win. This is where our video marketing work feeds the ad side, and it is what the pool company's result above was built on.
The second condition is measurement, so it optimizes to customers
Leave that vague and it chases raw form fills, spam included. We track it four ways, and we name the tools:
Every call logged with the ad that sent it. You can listen to them yourself.
A free tool that shows where people click after the ad and why they leave.
Your sales software feeds closed jobs back, so the campaign learns which clicks brought revenue.
A booked job counts above a newsletter signup, so the AI bids toward what pays you.
Before you call, the honest answers
No. There is nothing to sign and nothing to cancel, and we have never locked anybody in. You stay because the ads are earning, and the month you decide they are not, you stop. That is the whole arrangement.
Ads can move the phone the same week you switch them on. Search works the other way around: it compounds. Every page we build and every term you take stacks on the last one, so the clicks you were paying for start arriving free.
We read your site and what shows up in the auction first, then scope the work and project the hours before anybody quotes a number. You get the number in writing before you commit to anything, and it does not move quietly afterwards.
Enough for the campaign to learn who converts. That is a read on your account and your market, not a number off a rate card. If your budget is too thin for Performance Max, we will say so and point you at a tight search campaign instead.
Manufacturers and distributors with catalogs in the tens of thousands of parts, and local service businesses that live and die by the phone. Both kinds run on the same two conditions: assets worth showing, and tracking that counts the right win.
Ventura, California, and Long Island, New York. Zoom works for most of it. If you are near either one, we would rather sit down with you.
“Paid search runs on a meter. It only pays if somebody is watching it, and the AI takes you at your word about what counts as a win.” The Final Code
Tell the system to count the wrong win and it will get very good at winning it. Give us your website and you get a free visibility report: where the budget leaks, what is being counted as a win, and the first fixes in order.
