Video marketing services for the slot that is running with or without you

Q: What does video marketing cost?

An engagement covers both halves the market usually splits: making the asset, and the paid distribution and measurement that turn it into results. We scope the work and project the hours before anybody quotes a number, and it starts with a free evaluation.

Launch a Performance Max campaign without your own footage and Google does not skip the video. It stitches one out of your leftovers and runs it under your name. We make the clip that should be running there instead, put it in the account, and measure what it changed.

Free, and we read it ourselves. No pitch, no obligation, and 805.243.8321 if you would rather talk.

1 Shoot Cut for ads, pages and feeds 30+ Years in business Serving the web community No Contracts Nothing to sign, nothing to cancel 2 Coasts Ventura and Long Island

Google will run a video for you either way. The only question is whose.

Give Performance Max no footage and it does not leave the slot empty. It cuts something together out of the images and text it already has, and runs it under your name. You are not choosing whether a video runs. You are choosing which one.

What the machine assembles Three stock shots it found on your site, your logo, and a headline pulled off a page that was written for Google rather than for a person.

What you gave it A hook in the first two seconds, the claim carried in captions for the sound-off majority, and one ask before the thumb moves.

Handing over your own asset is how you take that decision back. It turns a format you cannot avoid into one you control.

What clients say about working with us.

Word for word. Read them all on Google

We are very pleased with the website that the team at the Final Code created for us and with the training they provided on how to control our site. Our customers are also impressed with our site and comment on how good it looks.
Kaylor Painting Google review, Jul 9, 2016
I started my business about 6 months ago and couldn't get my key words anywhere in search engines after burning through a few hundred dollars trying google adwords with no results I went to the Final Code. Now I am on page one or two of every category I am attempting and moving up all of they time. Larry and his crew teach you what you need to maintain a competitive web site that brings results. They are fun to work with. You could spend thousands on an outside company to optimize your website of a fraction of that with Final Code and learn how to do it yourself. Highly recommend them
Nancy Barna Google review
This company saved my sanity! I was looking for a company that allowed me to have the freedom to do what I needed/wanted to do with my website and also offer excellent customer service. I struck gold! The Final Code team is super supportive. They never leave me hanging if I have questions or need assistance. Their software allows me complete control of our site. It has made having a website fun again! I would highly recommend them!
Channel Islands Sportfishing Google review
Several web companies have created and hosted my website over the last 20 years. Never before have I received the service, support, and training that The Final Code provides. They respond immediately to my needs and sincerely want me to succeed. The Final Code has designed my site so that I have access to all my pages. I am able to make immediate changes to the text and images, whenever I desire. I love playing with my beautiful website and I love the Final Code for making it possible!!! PS I am grateful for the great response to my site from new clients. People are finally finding me because of The Final Code's SEO.
Nomi Wagner Google review, Jun 29, 2016
Everyone at The Final Code has been so helpful .. Larry is always just a phone call away. Not being very computer savvy I am always relieved that Larry is willing and able to make the changes and additions to my website keeping all of my Surfcat Cafe & Adoptions followers up to date. As a nonprofit we were very grateful that they were understanding about our financial situation and were very reasonably priced. Thanks Final Code!! Leslie Weiss Surfcat Cafe & Adoptions
Leslie Weiss Google review, Jun 17, 2016
In our line of work we get SEO/Web Marketing calls all day and to say the least my least favorite of calls. However We have been working with the Final Code for Almost 2 years now and they are top notch in customer service and know exactly what they are doing. My SEO Stats prior to the final code i thought was impressive for a small company of our nature, however after the final code.. WOW. My numbers have almost tripled this year alone and the business reflects those numbers. The team at the final code is top notch and extremely friendly. With their web code program i can go in and create, edit and screw up any page of my website in a flash (not recommended!) and the best part is these guys are always right on the button to fix my mistakes same day. We have had a great working relationship and if you truly want Free Google Placing, SEO tracking and of course local 805 business they are the guys to contact. We highly recommend them!
Channel Islands Helicopters Google review
Working with Larry and the rest of The Final Code team has been fantastic! We originally had our website built by an independent web developer and it was a nightmare dragging on for months. It got to the point where we fired the guy and started looking for a professional web development company to finish the project. We found The Final Code and from the very beginning the process went so smoothly and the website was up and running in just weeks! I’ve worked for and with other web development agencies before and by far The Final Code has exceeded all my expectations – very professional, quick turnaround times, and Larry was beyond knowledgeable on building the best website to attract the most traffic. The best part was how the website was built so I can maintain it myself and Larry is there to teach me all that I need to know. I highly recommend The Final Code for all your website needs!
Macy Homes Google review, Jul 2, 2016

These guys are great! I have 5 million questions and they are quick to help. Check them out!
Molly Carroll Google review, Feb 19, 2016
I was referred to The Final Code by a support person at Xero Accounting, an online accounting app I use and support for clients. I had a website up and running for over 2 years, and knew that little or no search traffic was driven to the site, datapro.la. I spoke first to Larry Murphy, and then with Carlo Godoy and James Nisky. They spent a good deal of time with me, going over what they offer, and after takig a look at my existing site, made some recommendations. I am quite computer-literate, but website-dumb. They were patient with me, explaining until I had a good preliminary understanding. Feeling that I was in good hands, I decided to move forward with them redoing, and educating me on how to redo what I could to the website. A great decision on my part, as this group has come through for me in a spectacular fashion. Although not complete, as ongoing tweaking by me, with their assistance, to optimize content, add blog material, etc., datapro.la has a much more professional look and feel, and more importantly, has added what it takes to drive traffic to the website. I cannot fully describe how very happy, and confident, I am dealing with this group. I know they have my back, and are very responsive to questions and requests. Stupid cliche, buy you are in good hands with The Final Code. It is a great feeling to know this is true.
David Goldstein Google review
Everyone at The Final Code has been fantastic. I own a small beekeeping company. Almost all of my business comes from people google searching beekeepers, due to the nature of the trade. Initially I hired a company for $1200 who promised they could get me to the top of google. It was one guy working out of a library. He claimed it would be easy. I needed the work done in six months. He informed me that his method was a secret, and that he used hidden back links to boost my website. Eight months and $1200 later I was congratulated on reaching the fifth page on google, and the first page on bing. Not only was I out the $1200, but I also lost a year of revenue. I started taking work from my biggest competitors to get by since my phone was not ringing. They were getting all of the business in the area since my SEO guy failed. They were receiving twenty to fifty calls per day. I was lucky to even get one. In a final desperate move I asked The Final Code for help. The Final Code was very different than the previous company. I walked into their office. They offered no secret back links, no empty promises. They laid out everything they were going to do, and everything I had to do to improve my results. Within two months I had several key words on not only the front page of google, but a few of them were the top search result, and they had reports which allowed me to see all the key words I need to improve upon to continue growing. The difference in my business has been incredible. I went from nearly going bankrupt in December to hiring my first employee in June, and I am completely overwhelmed with business. The Final Code saved my business. I really can't thank them enough. To top it all off Larry and Amber have been a genuine pleasure to work with. I can't recommend them enough.
Bryan Castro Google review, Jun 30, 2016
The Final Code was very patient in trying to fulfill all my requests. Carlo worked with me to set up my website for my tax preparation business and he also provided a good training session to manage my website. I feel confident in using my website and I know I can come to ask Carlo if I have any questions.
Luis Huapaya Google review
My wife and I operate a company in Ventura County which provides assorted janitorial and commercial cleaning services. We contacted The Final Code because we had several existing websites and various online listings ran by several different people. Our online presence was a mess and were paying a web company for services we couldn't necessarily verify, we couldn't manage our own website if we wanted, we weren't sure if people were visiting our site and it wasn't a great feeling. We met with The Final Code to help us tie up all of those loose ends, built a new website for our company to attract more users to help generate more business. Thankfully, The Final Code was understanding and was able to work within our budget. We now have these issues resolved and the new site is climbing the Google rankings weekly and is now a page one on several main search terms. We received a lot of of valuable advice on SEO, search engine optimization, and they continue to work with us to progress upward in our online presence. I appreciate that The Final Code staff has been so patient and they are always available whenever we have questions or concerns. They have also trained us on how to update and edit our site so that we are free to make changes when necessary. One of the best parts of working with them is that I'm able to walk into their office and know I will be taken care of. This year The Final Code is building several new websites for separate organizations of ours and we're excited to continue collaborating with The Final Code! Thanks everybody for making our company online presence successful and helping to increase business
Ken Duff Google review
Through my experience, web marketing companies are like used car salesmen... Thousands to choose from, difficult to trust, and are filled with empty promises. The Final Code is exactly the OPPOSITE! Larry, James, and Carlo are always fantastic to work with and know their business inside and out. From SEO to web marketing tactics, I trust them completely with the online presence of my company. They take their time to personally make sure that I am happy with their service and provide REAL statistics (not just Google analytics) behind any changes made to our site They provide valuable insight and ideas on how to grow your online presence and then can execute those ideas immediately (or train you on how to make changes yourself)!. The interface that accompanies their service is easy to use and gives you access to change / update anything that you would ever want to. I highly recommend The Final Code for any of your SEO / Web Marketing needs.
Justin Engelbach Google review
Larry and the team at The Final Code in Ventura literally breathed life back into my business. At the time I hired The Final Code, I had invested thousands of dollars in ongoing website “optimization” with another company. Despite that effort, my law office website was nowhere to be found when it came to the core of my practice – potential clients searching for either criminal defense attorneys or DUI attorneys in my local area. As soon as The Final Code took over care of my website applying their innovative approach, I experienced a dramatic increase in the number of calls I received for DUI and all other criminal cases. I not only skyrocketed to the very top of DUI searches, I have maintained a consistent, top-ranked placement over the last six months. The Final Code team has a passion for helping clients that is evident in all they do. Larry, Carlo, James and team were always at the top of their game and, I felt, sincerely committed to helping me achieve real results. They went out of their way at all points to help me through the process, to aggressively make results-oriented changes, and to communicate with me in a way that made me feel valued as a client. Most importantly to me as a client, everyone at The Final Code conveyed to me that they truly cared about the welfare of my business and did so in an ongoing way. Recognizing the ever changing nature of internet marketing, the team at The Final Code has gone out of their way to keep my website fresh and at the top through expert monitoring and continual innovation. In the website business, the professionals at The Final Code are people of honor and that’s saying a lot. I whole-heartedly recommend The Final Code. You can trust the team to get you the results you want and to do so with dedication and integrity.
Jennifer Zide Google review

You have been burned on footage before. Here is the whole list, and the answers.

01 “We paid for footage once. It sat on the website.” Because nobody put it in an ad account. A film that lives on a page is a keepsake. The same film loaded into the campaigns that are already running is a variable you can measure.

02 “Nobody here wants to be on camera.” Then nobody is. The Primary Pools piece that moved their phone was a mascot, not a founder talking to a lens.

03 “We do not have enough to say for a video.” A paid clip is fifteen seconds. You need one claim and one reason to believe it, which you already say on the phone every day.

04 “Our product is boring to look at.” Almost all of them are. What is not boring is the problem it solves, and that is what the clip is about.

05 “We would need a new one every month.” One master, cut for every placement, covers most of a paid footprint. Freshness after that is cuts and seasonal pieces, not new shoots.

06 “How would we even know if it worked?” Calls and booked work, measured against the months before it went live. Not views, not watch time, not engagement.

Here is what comes back to you before you spend a dollar with us

Four things, in writing, and you can hand the whole thing to whoever shoots for you now.

What your ads are missing

Where video would sit in the campaigns you already run, and what the slots you are not filling are costing you.

Shot or drawn, and why

Whether your story is better filmed or animated, what each one costs to make, and what it costs to keep making.

Where each cut goes

One production, cut for the ad, the landing page and every feed you own, so you are not paying per channel.

What it takes to keep it fed

The work in the order it has to happen, with the hours scoped, so the number is in front of you before you decide anything.

Get My Free Market Assessment

No contract, nothing to cancel. You get the number before you commit to it, and it does not move quietly afterwards.

You do not need a shoot per channel. You need one master and a cut sheet.

The shoot gets planned around reuse, so the framing leaves room for every shape a placement will ask for. One production, four windows, and the lengths each of them runs.

Shot or animated once, framed so nothing important lives at the edges.

YouTube & in-stream 15s30s
Feed post 15s
Feed, tall 15s
Reels, Shorts, Stories 6s15s

And because the same team places it in the account, nobody bills you twice to coordinate a handoff between the people who shot it and the people running the ads.

A testimonial for your website and a clip for a campaign are two different jobs

Mixing them up is why so much footage ends up as an expensive keepsake nobody watches. Organic social can breathe and build. An ad clip is fighting for a click, and everything it has to do happens on this line.

The hook The message lands before the thumb moves. Two seconds, and you have either earned the next ten or you have not.
Sound off Most of them never hear it. Captions carry the claim, or the claim does not arrive.
The reason One thing you do that the other five suppliers do not, said plainly enough to repeat.
The ask Given before the scroll, not after it. A clip that saves the ask for the end is a clip nobody reached the end of.

A fifteen second paid clip, and where each job has to happen inside it. Every one of the four is a thing that either got done or did not, which is why an ad piece is scoped before it is shot.

45 seconds · Unscripted

Watch what he has to say.

The owner of Primary Pool Services, in his own words. We did not tell him a word of it.

The proof

One mascot clip, dropped into a campaign that was already running and the phone changed

We built the search and local base first, then made footage worth running and handed it to Performance Max instead of letting it assemble its own. Nothing else about the spend changed. These are their figures, off the case study ledger.

Each figure carries its own comparison period.
Measure	Increase	Against what
growth in 15 months	400%	Forty pools on the route became more than two hundred
more calls from Google Ads	162.5%	The month the Turtle Tim campaign ran, against the month before
revenue in year one	25%+	Revenue. Not clicks, not visits

Read the Primary Pools case study 400% growth in 15 months The Primary Pools page shows the working.

Keeping it fed used to be the expensive part. That maths has changed.

A steady stream of clips no longer means a full shoot every time, which is what makes freshness affordable rather than aspirational:

One shoot, many cuts

AI editing and captions

One shoot becomes a run of cuts, so a single budget stretches across a calendar instead of a fortnight.

Seasonal and campaign pieces

Spun up fast

A Father’s Day clip, a Fourth of July clip, a promotion, so the account never goes stale and the auction keeps getting new assets to favour.

Tied to the rest

One story, everywhere

The footage carries the same claim as the pages and the ads, so a buyer meets one company rather than three.

Named in AI answers

Beyond the feed

Transcripts, captions and pages built to be read by the assistants people now ask for a supplier. That work sits in AI search visibility.

More at-bats for less money, which is exactly what an ad auction rewards. The part about getting named by the assistants is its own job, and it lives on AI search visibility.

Want to see what a clip would do in the account you already run?

Put your address in and we read the campaigns: the placements sitting empty, and what the slots you are not filling are costing you.

Which placements are running without an asset you chose.
Whether your story is better shot or drawn, and what each costs.
The work in the order it has to happen, with the hours scoped.

No pitch, no obligation, and nothing to sign. Or call 805.243.8321 and ask us straight out.

Everything people ask about video before they say yes.

Do we have to sign a contract?

No. There is nothing to sign and nothing to cancel, and we have never locked anybody in. Stop whenever you want, go whenever you want. You stay because the work is earning, and the month you decide it is not, you stop.

Do we have to be on camera?

Only if you want to be. The Primary Pools piece that moved their calls was a mascot clip, not a founder talking to a lens. We plan the shoot or the animation around reuse either way, so one master yields the cuts each placement needs.

What does video marketing cost?

An engagement with us covers both halves the market usually splits: making the asset, and the paid distribution and measurement that turn it into results. We scope the work and project the hours before anybody quotes a number. Plans scale to how much footage your channels need, from a single anchor piece cut for reuse to an ongoing library of seasonal and campaign work. It starts with a free evaluation, including a straight read on whether your foundation is ready or needs work first.

How long before anything happens?

Paid can move the phone the same week the clip goes live in the account, because those placements are already sitting there waiting for an asset. The search side compounds: every page and every piece we add stacks on the last one, so the best month is usually still ahead of you.

Do you work with businesses like mine?

Manufacturers and distributors with very large catalogs, and local service businesses that live and die by the phone. If you have paid for footage that never moved a number, or you are running ads without the clips the system quietly rewards, that gap is worth a talk.