“Our product data is a mess.”
It always is. Four spreadsheets, an old ERP export and a folder of PDFs is the normal starting point. Cleaning it is step one of the build.
Manufacturing website design for a catalog that is costing you the sale
You already know the site is the problem. A customer who knows what is needed cannot find it, so the next supplier on the list gets the call. We show you where your catalog is losing customers, and what it takes to stop it.
Free, and we read it ourselves. No pitch, no obligation, and 805.243.8321 if you would rather talk.
10,000+ Search terms ranking Superlok USA, up from 294 ~50% Business growth Superlok USA, on a base in the tens of millions 30+ Years in business Ventura and Long Island No Contracts Nothing to sign, nothing to cancel
The proof
World-class fittings and valves, and the engineer could not find them.
Superlok USA supplies instrumentation fittings and valves from a large inventory in Ventura, California, with thousands of items on the shelf. In 2024 the site turned up for 294 search terms. Today it turns up for more than 10,000, and the business is up roughly 50%.
| Measure | Figure | Against what |
|---|---|---|
| search terms, 2024 | 294 | Most of them the company name |
| search terms, today | 10,000+ | Including the comparison searches that name a competitor |
| business growth | ~50% | On a base already in the tens of millions |
Read the Superlok USA case study
Term counts and growth as stated by Superlok USA and by our own account reporting.
Where the sale actually goes
Your customer knew the part number. And left without it.
Nothing dramatic happens on an industrial site. A buyer works a way in, hits something that will not answer, and quietly goes somewhere else. This is the run your customer makes, and where each group of them stops.
- Step 01 Your customer lands Off a search or a supplier list, with a job on the desk and about a minute of patience.
- Step 02 Your customer looks for the family of parts The menu is organized the way your ERP is, not the way your customer thinks.
- Step 03 Your customer hunts for the part Search that only matches an exact part number. No fitment, no cross-reference.
- Step 04 Your customer checks the spec A scanned PDF from 2014, missing the one dimension your customer came for.
- Step 05 Your customer asks for a quote Twelve form fields and no word on when anybody answers.
Not one of those five is a matter of taste. Each either works or does not, and your report tells you which ones your site is losing people on.
The requirement, not the feature
A website is a piece of equipment. This is its datasheet.
Page speed Under two seconds on a phone on shop WiFi Your customer quits before the catalog draws
Category structure Named the way a buyer names it, not the ERP The family that part belongs to is never found
Search Part number, description, size, material, replacement Only an exact part number returns anything
Fitment Year, make and model narrow to the parts that fit The wrong part is ordered, then sent back
Specs Real tables in the page, carrying the dimensions A scanned PDF nobody can search or copy from
Trust Certifications, real photography, jobs you have done You read the same as the importer undercutting you
The ask One obvious path to a quote or a cart, on every page A contact form your customer has to go looking for
Every line in the right-hand column is a buyer who was ready to spend and could not.
Before we go any further
You did not come here to be told what a website is. Here is what you are actually thinking.
“I do not have time to run a website project.”
You answer questions about your own products, because nobody else can. The rest is ours, and it does not need a weekly meeting.
“We paid for this once and got a brochure.”
A brochure is what you get when nobody maps the catalog first. Mapping is step one here and design is step two.
“How long are we locked in for?”
You are not. There is nothing to sign and nothing to cancel, and we have never locked anybody in.
What sets the scope
Four things decide the scope. Page count is not one of them.
Two shops asking for the same thing are almost never the same job. Each of these has a straightforward end and a heavy end, and the distance between them is most of the work.
- Catalog size, and the state of the data Two hundred parts on one clean list Tens of thousands across four spreadsheets, duplicates and all
- Custom tools Search and a quote request Year-make-model fitment, live pricing, ordering online
- System hookups Nothing to connect to Orders, stock and account pricing wired to the systems that run them
- New content Copy and photography you already own Every description written and every part shot from scratch
Which is why nobody serious scopes this over the phone. Read the catalog first, then say what the build takes.
Here is what comes back to you before you decide anything
Four things, in writing, and you can hand the whole thing to whoever builds your site, including the people you use now.
What your catalog is really like
How many parts, how clean the data is, and how much of the job is tidying rather than building.
Which of the five steps loses them
The searches, filters and fitment paths people abandon, and the parts that cannot be reached from anywhere on your site.
What sets the scope
Where your answer to each of the four questions falls, and what that does to the work in front of us.
What the build takes
The work in the order it has to happen, with the hours scoped, in writing, before you decide anything.
How AI helps an industrial site win more work
Buyers are finding suppliers a new way, and we build for that shift
In your site and workflow
Smart tools, less busywork
Part-fit search that understands a description, faster quote handling, and tagging that keeps a huge catalog tidy without somebody doing it by hand.
AI answer engines
Be the source they can cite
Buyers ask ChatGPT and Google's AI for a supplier. We build your pages so those tools can read, find and cite you.
Chatbots that never sleep
Spec answers at 2 a.m.
A chatbot can answer a spec question at two in the morning, walk a buyer to the right part, and put a quote request in your inbox by breakfast.
Specs a machine can read
Structured, so it can be quoted
Dimensions, materials and fitment marked up in the page itself. A PDF is a locked door to every model that would otherwise quote your part.
Want to know which of the five steps is losing your buyer?
Put your address in and we walk the site the way your customer does: the search, the fitment, the specs and the path to a quote. Then we tell you where your customer stops.
- Which of the five steps your buyers are dropping out on.
- Where your answers to the four questions put the scope of the job.
- The work in the order it has to happen, with the hours scoped.
No pitch, no obligation, and nothing to sign. Or call 805.243.8321 and ask us straight out.
Before you call, the honest answers
What manufacturers ask before they call.
When do we see a number?
After we have read your catalog and scoped the work. It comes in writing before you commit to anything, with the work it is made of attached, and it does not move quietly afterwards.
Do you work with companies like ours?
Manufacturers and distributors carrying very large catalogs, and local service businesses that live and die by the phone. Heavy, technical product lines are the ones we build for.
Where are you, and how do we meet?
Ventura, California, and Long Island, New York, and we build for manufacturers across the country. Zoom works for most of it. If you are near either one, we would rather sit down with you.
The Truth About Manufacturing Websites
“Nobody quotes a fabrication before seeing the drawing. Anyone who quotes your site before seeing your catalog is guessing.” The Final Code
Give us your website address and we read the catalog the way your buyer does. We will scope it honestly, with no pitch deck and no runaround, and turn a heavy catalog into a site that sells.
This service sits under Websites and Ecommerce, the hub covering B2B web design for a slow, high-stakes sale. If the job is really thousands of SKUs in an online store, product catalogs and ecommerce is the page that holds large, technical product sets.
or call or text us
805.243.8321 Catalog nobody can search, quotes not coming in?
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