How often do you search in the online yellow pages or on google for a particular business, only to find that they do not have a website?

RETURN ON INFLUENCE. In social media, this is the new ROI, and it's a term that represents qualitative results more than quantitative statistics.

A radical change has occurred in the world of advertising! Customers are not listening anymore. . . Interruptive advertising has seen its day...

Remember when people debated whether e-commerce was for real? When the media scoffed at the idea of being able to “just point and click for great deals?” Today, e-commerce is a massive industry.

Reach further. Engage more. Raise influence…and reward. Social media is a logical extension of what humans have been doing for centuries...