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Is a Slow Website Costing You Rankings?
Speed is the one part of your website every visitor judges without reading a word. If the page is still loading, they are already back on Google tapping the next result.
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Long-Tail Keywords: Why "Kitchen Remodel Montecito" Beats "Contractor"
Everyone wants to rank for the big word. The big word is a crowded room full of people who have not decided anything yet. The long, specific searches are where the buyers are, and almost nobody is standing there.
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Why Do People See You on Google but Never Click?
Being seen is not the same as being chosen. Google shows your listing, a person reads two lines of it, and in about the time it takes to scroll past they have decided whether you are worth a tap.
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What Happens If I Stop Doing SEO?
Nothing happens the day you stop. That is the good news and the trap, because the bill for stopping arrives late and it never says what it is for.
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Why Isn't My New Website Ranking?
A new site does not start where the old one left off unless somebody made sure it would. When traffic falls after a launch, the reason is almost always in the addresses, not in the design.
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How Much Should SEO Cost?
The number on the quote is the least useful thing about it. What matters is what will physically get done, and whether that is capable of paying for itself in your business.
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Can I Do My Own SEO?
Pride only hurts. It never helps. The honest answer is that you can do more of this yourself than anyone selling you SEO will admit, and the thing that stops most owners is not the work at all.
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Why Do I Only Rank for My Own Name?
Search your company name. There you are, first, exactly where you should be. Now search the thing you actually do for a living, and watch yourself disappear. Those two searches are not the same contest.
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What Your SEO Report Should Actually Show You
It lands on the first of the month. Twelve pages, four charts, a healthy number of green arrows. You read it on your phone in the truck, feel vaguely reassured, and could not tell anybody what it said.
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Why a Directory Outranks You in Your Own Town
Type your own trade and your own town into your own phone. Count how far down the page you get before you hit a business instead of a list. That gap is where your next customer goes.
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Google Is Showing the Wrong Page for My Business
Somebody searches the thing you do, and Google hands them your About page, or a blog post from 2019, or the wrong town. The page you built for that search is nowhere. Here is why that happens and how to fix it.
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How Many Pages Do You Need to Rank? One for Every Job
One page for every genuinely different thing you sell, do, serve or get asked about. For some businesses that is a dozen. For others it is thousands. What it is never is the same page written four ways.