TFC Blog
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You're Not Ranking Where You Think You Are
You typed it in yourself this morning, on your own computer, in your own office, and there you were. Third. Except nobody else on earth is seeing that.
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How Do You Rank When You're the New Business in Town?
You opened this year. They have been online since before the iPhone. Here is the part nobody tells you: you are not supposed to fight them yet.
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Should You Rebuild Your Website or Fix the One You Have?
The question is never whether the site looks dated. It is what the site is currently earning, and what a rebuild would put at risk.
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SEO vs Google Ads: Which One Should You Spend On?
One of them puts the phone on the hook this week. The other one is still working two years from now. The answer is not the one your last agency gave you.
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How Long Does SEO Take to Work?
Nobody wants to hear months. But you can know inside thirty days whether it is working, and you do not have to take anybody's word for it.
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Why Does My Competitor Outrank Me?
You already looked. Incognito window, your main term, and there they are, sitting above you. So here is the honest list of why.
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10 Questions to Ask Before You Hire an SEO Company
You are about to pay somebody every month for work you cannot see. Ask these ten questions first. They cost you nothing, and the answers tell you everything.
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What Is SEO Consulting?
SEO consulting is the picture on the puzzle box. Doing the work is putting the pieces in place. Here is how the two fit together.
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Can You Rank in More Than One City?
Every contractor site in America has that line in the footer. Serving this town, that town, and surrounding areas. It has never once made anybody a dollar.
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Do I Need a Website If I Have Instagram?
Almost certainly yes. Instagram and Facebook are good at showing people what you do once they already know you exist. A website is what gets found by somebody who does not know you exist yet, and for most local businesses that is where the new money comes from.
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Is SEO Worth It?
If you understand what SEO is and what it does, if you use it right, if you have somebody who actually knows how it is supposed to work, and if you are able to check it correctly, then yes. It is worth it.
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What Is a Content Audit?
A content audit is where you go verify that all of your content is helping you and not hurting you. You check that what you published is relevant to the keywords people use to look for you, and that each piece, when it is representing one of those keywords, is doing a good job.