You’ll hear it over and over again. Content is king, when it comes to aiming for success with search engines. Indeed, that’s why the Periodic Table of SEO Ranking Factors begins with the content “elements,” with the very first element being about content quality.

How often do you search in the online yellow pages or on google for a particular business, only to find that they do not have a website?

RETURN ON INFLUENCE. In social media, this is the new ROI, and it's a term that represents qualitative results more than quantitative statistics.

A radical change has occurred in the world of advertising! Customers are not listening anymore. . . Interruptive advertising has seen its day...

Remember when people debated whether e-commerce was for real? When the media scoffed at the idea of being able to “just point and click for great deals?” Today, e-commerce is a massive industry.